Product Marketing Manager

Responsibilities
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the team

The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.

Abut the role

**Responsibilities**:

- Be responsible for part of product marketing branding products in LATAM markets
- Define the go-to-market strategy for TikTok's ever-evolving branding ads products. Partner with a range of cross-functional teams across the region to ensure flawless execution against this strategy.
- Set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Deeply understands the features of branding advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue
- Monitor, research and analyze the data of the market by industry, dig up problems and opportunities
- Working with regional sales team and client solution team to identify market opportunities and client requirements
- Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
- Sales enablement and product training

**Qualifications**:

- 5+ years of experience from the digital advertising industry.
- Excellent written and verbal communication skills, fluency in Portuguese and English is a must.
- Product / brand marketing or product management experience with digital ad products.
- Strong communication skills, logical thinking ability, good teamwork spirit, strong sense of responsibility and commitment
- A commercial mindset with experience building business cases from market research and analysis
- Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life
- Experience putting together pitches, proposals, and B2B communications that bring TikTok advertising products to life
- Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking

**Even Better If**:

- Experience in a branding based advertiser, branding agency or digital advertising tech company
- Hands on and in-depth experience running digital brand campaigns
- Experience working in product marketing

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.