Lead Creative Strategist

Há 3 dias

Rio de Janeiro, Brasil inBeat Agency Tempo inteiro

**About Us**:
We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way

**About the Role**:
**Key Responsibilities**:
**Ad Script Development**
- Write compelling, performance-driven ad scripts tailored for various platforms (e.g., TikTok, Instagram, Facebook, YouTube).
- Collaborate with creative teams to ensure scripts align with brand guidelines and campaign goals.
- Continuously test and iterate on ad scripts to improve performance metrics (CTR, conversions, ROI).

**Competitor Research**
- Analyze competitor campaigns to identify trends, messaging, and creative strategies.
- Develop actionable insights to enhance our creative assets and advertising strategies.
- Maintain a competitor intelligence repository to inform future campaigns.

**Brand Research**
- Conduct in-depth research on client brands to understand their target audience, voice, and unique value propositions.
- Develop creative briefs and concepts that align with brand goals and objectives.
- Ensure all creative outputs maintain consistency with the brand identity.

**Performance Analysis & Optimization**
- Use data from performance reports to refine creative strategies and ensure campaigns achieve KPIs.
- Provide insights into creative performance trends and actionable recommendations for improvements.
- Stay up-to-date with platform algorithms and advertising best practices.

**What We're Looking For**:

- Proven experience in writing ad scripts and developing creative strategies, preferably in performance marketing.
- Strong research and analytical skills with a knack for extracting actionable insights from data.
- Familiarity with tools such as Meta Ads Library, TikTok Creative Center, and competitor analysis platforms.
- Excellent understanding of social media platforms and their advertising capabilities.
- Exceptional writing, editing, and communication skills.
- Highly organized, self-motivated, and able to meet tight deadlines in a fast-paced environment.

**Why This Role**:

- Unlimited Time Off & Sick Days
- Flexible hours
- Fully remote (with the possibility to work from anywhere)

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