Manager Marketing Research Consumer Health São
2 semanas atrás
Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130 years. Regardless of your race, belief, sexual orientation, religion or any other trait, YOU are welcome in all open positions at the largest healthcare company in the world.
When You Join Johnson & Johnson, Your Next Move Could Mean Our Next Breakthrough.
**Overview**:
Leads insights and analytics work, working closely with multifunctional team within an agile environment and being responsible to connect the dots and build strong storytelling to bring Consumers & Shoppers at the center of the discussion. He/she translates learnings into actionable recommendations that drive business growth.
**Key Responsibilities include**:
- Understand business challenge and proactively identify how to better support team via Insights & Analytics and be able to influence a faster and fact-based decision-making process
- Robust Knowledge on Mkt Research methodologies and tools (Quali, Quanti, Nielsen, Kantar, etc )
- Be able to balance Human Insights and Advanced Analytics to bring solid recommendations to shape business strategy and improve execution, through compelling storytellings
- Curiosity and willing to Identify new and agile ways (digital savvy) to bring consumer and shoppers at the center of the decision and have robust understanding of marker dynamics and competitors’ actions.
- Ability to Connect data from different sources (research, syndicated, digital tracking) to identify growth opportunities for the business.
- Develops end execute learning plans to support the marketing plans.
- Support test & learn mindset by collaborating with business teams to design and track pilots or researches that could help validate models in an agile way.
- Manages and develops market research staff, fostering and championing a high-performance environment and culture of collaboration and innovation.
- Work together with local SQUADS teams, to support best innovation and communication for supported brands
**Qualifications**
- BS degree is required.
- 5+ years of progressed experience in Market Research, preferably in a CPG company.
- Fluent written and oral English communication skills are required.
- **Availability to work face-to-face in São Paulo/SP 3 times a week.**:
- Technical market research in a range of quantitative, qualitative ad hoc research (Nielsen is a must have)
- Good understanding of customer and channel data as well as panel and marketing data, such as media, POS, brand health metrics and digital metrics.
- Data visualization skills are a must
- He/she demonstrates excellent communication and the ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required.
- Demonstrated ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” and growth mindset backed up by insight and analytics and the confidence to influence key stakeholders in meetings and one to one basis
**Primary Location**
Brazil-São Paulo-São Paulo
- **Organization**
J&J do Brasil Indústria e Comércio de Produtos para Saúde Ltda. (7600)
**Job Function**
Sales
**Requisition ID**
2206014511W
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