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Director of Content + Publishing Strategy
2 semanas atrás
**Director of Content + Publishing Strategy**
As Director of Content + Publishing Strategy you will lead the team who are tasked to deliver best in class content + publishing strategies for our clients.
You will have the ability to take the key insights and creative ideas and translate these into meaningful and impactful strategies that deliver awareness and advocacy for clients across the earned, owned, paid and shared spaces.
You will plan the ideation, aggregation and delivery of content to discover and grow sustainable audiences through the three pillars of content, channel and creative direction.
The Director of Content + Publishing Strategy will take the lead role in São Paulo, Brazil.
**Here’s what you’ll be doing**:
- Act as lead client contact during content strategy and development phases of campaigns and develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans, influencer programmes, media relations campaigns etc.
- Provide strategic, audience-centric social media analysis and counsel for senior clients
- Develop standards, systems and best practices for content creation, distribution, and maintenance including real time implementation of content strategies
- Contribute to the establishment and merchandise of a common framework and process to evaluate the value of digital and channel initiatives; expert knowledge of driving successful metrics across key channels, (ie YouTube, Twitter, Facebook and Instagram and other relevant and emerging platforms).
- Define new way to help measure the ROI of influencer programmes, define KPI’s and implement measurement and reporting methods to gauge success for client campaigns
- Champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behavior and champion stand-out work.
- Work well within collaborative, integrated teams, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solution of complex problems
- Have exceptional creative and proposal writing skills
- Act as H+K spokesperson, participate in thought leadership opportunities, public speaking at key trade shows, conferences etc
- Display strong technical proficiency in social media platforms and inherent curiosity about merging platforms
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