Data Analyst

Há 4 dias

Sao Paulo, Brasil TikTok Tempo inteiro

TikTok Brazil is looking for a full-time Global Insights Data Analyst, reporting to our Business Marketing department. This role will partner primarily with our Global Business Solutions marketing teams to empower them with new business insights.

**Responsibilities**:

- Work closely with cross-functional partners (Business Marketing, Ad Product, Sales, Measurement) to address knowledge gaps in our understanding of TikTok users and their behavior.
- Analyze internal TikTok data to build an in-depth understanding of our users, and blend this analysis with third party research results to create business opportunities using those findings.
- Leverage syndicated 3rd party research services to compile, synthesize, and turn-around rapid insights collateral to meet inbound requests.
- Adapt analysis to specific research questions using a range of data sources and research methodologies.
- Communicate results and business recommendations to diverse business stakeholders.
- Partner with regional and global insights teams across larger scope research projects across shared topics.
- Support the data for the daily sales pitch needs and relevant data to build our main narratives.
- Develop data for our event keynotes and support with our business cases data.
- Create methodology to allow for standardization of hashtag categorization.
- Create and maintain updated hashtag packages for each organizational market and area of focus of the sales team.
- Enforce and share knowledge about TikTok's internal data (data policy).
- Strong communication skills and experience in visualizing and reporting data learnings.
- Ability to generate insights from raw data and turn insights into sales material.
- Skills to create reports and dashboards that allows teams to understand and optimize initiatives using tools such as Python/R.
- Highly capable in supporting business needs with analysis using SQL queries to derive actionable insights and visualize data.
- Experience with web analytics tools (e.g. Google Analytics/Adobe Analytics/Ad servers).
- Relevant bachelor's degree OR experience in a business field with a focus on quantitative or research methods; graduate degree's in science, mathematics, operations, business, digital marketing or survey-based research methods is a plus
- 3+ years work experience in a marketing environment working with data analytics, specifically with primary data (consumer insights, attitudinal and media data).
- Exceptional time and goal-oriented self-management skills are a must.
- Interested in working in a fast paced environment.
- Excellent Portuguese & English language skills (written & verbal).

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