Principal Br Video Strategy

DESCRIPTION

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.

We seek a seasoned contributor to join the Amazon Ads team as Principal, BR Video Strategy and GTM (VSGTM) focused on Live sports. This role will report directly to the Head of International Expansion Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon's Livesport properties. They will partner with the broader WW and regional GTM teams, helping to set the BR Livesports video strategy.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing a passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular, they will:
Key job responsibilities
- Focused on the Brazil Marketplace
- Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
- Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
- Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
- Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
- Analyze and recommend trade-offs between price, volume and yield-generating strategies
- Work directly with BR Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
- Aggregate BR Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon Livesports
- Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
- Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
- Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
- Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
- Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
- Assist in regional training development for sales enablement execution

About the team
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.

BASIC QUALIFICATIONS
- Bachelor's degree or equivalent
- 10+ years in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
- Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing
- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
- Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
- Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging
- Experience dealing with results, metrics and