[remote] B2B Digital Content Marketer En-us

Ubiminds supports American technology companies to scale operations by building high-performance distributed teams in Latin America. We do this by enabling smarter matchmaking between A-list talent and selected software companies, which includes:

- Expanding talent pools
- Strengthening networks
- Compliance with local legislation
- Workspace and collaboration logistics
- So much more

We're now expanding our Business Generation operations with an in-house Sales and Marketing team. Will you join us?

Info on the Content Marketer role

Together with our Head of Business Generation, you will coordinate our B2B content marketing efforts, beginning with Bottom-of-Funnel (BoFu) Rich Content and Sales Support materials.
- The first challenge is to generate contact requests among low-hanging fruit.
- The Second task at hand is to tune and update content to nurture the journeys of each one of the above mentioned stakeholders. From attraction to break up.

In order to successfully fill this position, you will need

Mandatory skills
- Advanced/Native English Skills
- Experience in digital content marketing
- Ability to execute editorial calendar on different platforms
- Data-driven approach: a keen interest in indicators and metrics
- Self-starter with a taste for challenges and innovation
- Above-average organization skills

Nice-to-haves
- Strong knowledge of SEO / SEM guidelines
- Working knowledge of digital marketing/automation tools
- Interest in Growth Marketing and CRO
- Previous experience with Analytics tools

Relevant tool stack
- Wordpress
- SEMRush, Ahrefs, Moz
- Hubspot, Active Campaign, RDStation
- Google G Suite

What you'll do as a Content Marketer at Ubiminds

Carry out most of our digital initiatives, which include, but are not limited to:

- Produce Rich Content (infocharts, whitepapers, reports)
- Support PR agency with pitch ideas and raw data
- Produce and present our podcast
- Give maintenance to our profiles on referral sites
- Curate and promote owned or third-party content

Our B2B Marketing in a nutshell

In practice, our business generation efforts (En-US) target the following stakeholders:

- PROSPECTS/CLIENTS. SaaS, IaaS, and Software Houses at the scaling stage. Namely via CTOs, CPOs, VPs and HR leaders.
- AMBASSADORS. Super satisfied clients, users, or people in our network that promote thought leadership
- PARTNERS. Sales Channels + Recruiting and Staffing Firms that are willing to promote Ubiminds as a side product to their clients.
- CO-BRANDING. Companies and organizations we can jointly carry out inbound initiatives with. Those whose channels (blog, podcast, etc.) target audiences similar to our Ideal Client Profile.

...as long as they are based in the United States or Canada.

About Ubiminds

Our culture
- People First. We are all about people
- Challenge yourself. There’s always room for improvement and continuous improvement is in our essence.
- Make it happen. Be ready to take challenges as they come. It’s all about attitude and commitment.
- We’re in this together. We work as a team, we thrive as a team and we evolve as a team.
- Averaging on awesome. We work hard to deliver high-quality services and look forward to exceeding expectations.
- Keep it real. We promise you honesty, transparency, and openness, regardless of the situation.

Perks and Benefits
- Work from home or from our HQ in Florianópolis: you know best
- Carry meetings 100% in English
- Have our full back-office support, from career guidance to HR and concierge services
- Gain direct access to key stakeholders in tech industry leaders and significantly expand your network
- Have a hands-on opportunity to build multi-channel, transnational storytelling
- Learn the ins-and-outs of ABM, B2C Marketing, Sales and Relationship Success teams
- Can receive financial support to take part in conferences, meetups, and relevant events