Analytics Insights Manager

Há 3 dias


Sao Paulo, Brasil Kimberly-Clark Tempo inteiro

Analytics Insights Manager

'- Responsible for managing Media Optimization measurement, and influence SLS and Country Marketing Directors to execute accordingly
- Drive and socialize clear KPIs/metrics, score carding and reporting that clearly diagnoses success and recommended action steps at the right level of depth and complexity for marketing executions
- Influence our Marketing Leaders (both Regional and Local) to improve its execution
- Responsible for driving Media optimization in the key countries to improve our incremental sales from media and/ or our ROI
- Drive insights to influence conversion along consumer digital pathway for category purchase (full funel).
- Overcome challenges / barriers to exceed measurement requirements, such as media fragmentation & reach, and person level data availability across markets
- Master Web Analytics to recommend and improve our chances of recruiting consumers - improve traffic and conversion
- Monitor main KPIs (online and offline) to improve Campaign Performance and quickly act to reach its objectives.
- Connect with Media Agencies/ Digital and Media Strategy to ensure government of reports - to improve Efficiency and Effectiveness
- Activation and act to execute

Main Skills:

- Experience on leading specific discussion with media vendors
- Seniority to drive influence at multiple teams and senior teams
- Ability to connect the problem with strategy and recommend actions to business
- Act as the functional expert on the discipline and practice of research and on the manner in which Advanced Analytics can be effectively leveraged to address marketing objectives.
- Highly analytical, confident and persuasive leader with a successful track record in building cross functional / geographical boundary relationships using analytics to influence Senior Leaders in developing and implementing both tactical and strategic plans.

**Global VISA and Relocation Specifications**:
**Primary Location**

Brazil -Sao Paulo

**Additional Locations**

Colombia
- Bogota

**Worker Type**

Employee

**Worker Sub-Type**

Regular

**Time Type**

Full time



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