
Analytics Insights Manager
2 semanas atrás
Analytics Insights Manager
'- Responsible for managing Media Optimization measurement, and influence SLS and Country Marketing Directors to execute accordingly
- Drive and socialize clear KPIs/metrics, score carding and reporting that clearly diagnoses success and recommended action steps at the right level of depth and complexity for marketing executions
- Influence our Marketing Leaders (both Regional and Local) to improve its execution
- Responsible for driving Media optimization in the key countries to improve our incremental sales from media and/ or our ROI
- Drive insights to influence conversion along consumer digital pathway for category purchase (full funel).
- Overcome challenges / barriers to exceed measurement requirements, such as media fragmentation & reach, and person level data availability across markets
- Master Web Analytics to recommend and improve our chances of recruiting consumers - improve traffic and conversion
- Monitor main KPIs (online and offline) to improve Campaign Performance and quickly act to reach its objectives.
- Connect with Media Agencies/ Digital and Media Strategy to ensure government of reports - to improve Efficiency and Effectiveness
- Activation and act to execute
Main Skills:
- Experience on leading specific discussion with media vendors
- Seniority to drive influence at multiple teams and senior teams
- Ability to connect the problem with strategy and recommend actions to business
- Act as the functional expert on the discipline and practice of research and on the manner in which Advanced Analytics can be effectively leveraged to address marketing objectives.
- Highly analytical, confident and persuasive leader with a successful track record in building cross functional / geographical boundary relationships using analytics to influence Senior Leaders in developing and implementing both tactical and strategic plans.
**Global VISA and Relocation Specifications**:
**Primary Location**
Brazil -Sao Paulo
**Additional Locations**
Colombia
- Bogota
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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