Senior Paid Media Analyst

**About the Role**

As a Senior Paid Media Analyst, you will be responsible for planning and executing paid media campaigns to achieve optimized results through constant monitoring of key KPIs. We’re looking for a professional with proven experience across various media channels (Google, Meta, TikTok, Programmatic, and others)
**Responsibilities and Attributions** Responsibilities and Assignments**
- Develop and execute customer acquisition strategies across different paid media channels, focused on achieving departmental targets.
- Manage and execute channel-specific projects alongside internal teams and external partners.
- Oversee media budgets for assigned channels in collaboration with team leadership.
- Propose and implement technical and operational improvements to boost performance.
- Prepare management reports and insights on channel performance and media KPIs.
- Use web analytics tools (Google Analytics, Looker Studio) and consolidate data from multiple sources.
- Monitor metrics daily, weekly, and monthly.
- Build strong relationships with internal and external partners.
- Design, implement, and analyze incremental results through A/B testing and experiments

**Requisites and Qualifications** Requirements and Qualifications**
- Bachelor’s degree in Business Administration, Marketing, or related field.
- Intermediate to advanced proficiency in English.
- Solid experience with paid media.
- Strong analytical skills and logical reasoning.
- Knowledge of media formats, markets, and specifications.
- Proficient in Google Sheets/Excel for reporting and data presentation.
- Excellent interpersonal communication and relationship-building skills.
- Highly organized with ease working with numerical data.

**Differential Qualifications (Nice-to-Have)**:

- Prior experience in sports betting or iGaming industries.
- Experience with Native advertising and Live Odds channels.
- Familiarity with app measurement platforms.
- Interest in sports and sporting events.
- Background in retail, e-commerce, or related sectors.
- Experience with DV360/CM360

**Addtional Informations** Additional Information**
- Hybrid working model.
- CLT employment contract

**Flutter Brazil** is one of the leading sports betting ecosystems in the country, recognized for its innovation, operational excellence, and user-centered experience.

We are one of five regions within Flutter International — the global division of Flutter Entertainment — and we represent Brazil in a model that combines local autonomy with global connectivity.

We’re behind leading brands such as Betnacional and Betfair Brasil, which are reshaping the digital and sports entertainment landscape across the country.

Our mission is to deliver a safe, transparent, and engaging betting experience, powered by advanced technology, data intelligence, and high-performance digital marketing. We also lead the Responsible Gaming movement in Brazil, operating with ethics and sustainability at the core of everything we do.

At **Flutter Brazil**, we believe in the power of diverse talent, collaborative work, and continuous innovation. We are an organization in the making — with real opportunities to contribute, grow, and drive change. Our culture is dynamic and challenging, grounded in active listening, close-knit leadership, and ongoing development.

Our operations are strengthened by access to Flutter Edge — a global network of talent, technologies, benchmarks, and best practices that connects all Flutter regions around the world. Through this network, we learn from top professionals, accelerate solutions, and deliver greater value locally.

We are also part of the Positive Impact Plan, Flutter’s global commitment to social impact, with a focus on inclusion, education, and supporting causes that matter to Brazilian society.

If you believe in the power of responsible entertainment, the potential of technology to transform industries, and want to be part of a global company that is redefining standards — **come build the future with us.