Owned Content Specialist

**Owned Content Specialist - **Better Collective South America**

If you know digital content strategy and have a passion for sports, then we need to talk. We’re looking for a flexible and versatile online content specialist who will be responsible for the growth of our sports mediabrands through our several digital channels.

**About the role**

The Owned Content Specialist responsibilities include idealising, creating and distributing video content along all of Better Collective owned digital media channels, such as websites and social media, considering brand personas, target audience and channel idiosyncrasies.

To be successful in this role, you should have hands-on experience on the creative process as well as a solid experience in managing video producing teams.

Located in our office in São Paulo, you will be challenged to deliver rich, engaging and powerful digital content for our properties.

Ultimately, you will help us build and maintain a strong and consistent branding through a wide range of online and offline sports media channels.

**Your main responsib**ilities**
- Help the group multimedia content strategy
- Define the best channels for each type of content
- Understand the different need for each of the brands and audiences
- Create an efficient distribution strategy to maximise engagement and conversion
- Help commercial teams to create valuable content products for sponsors
- Creative leading
- Define the topics and execution guidelines for all BC Owned Branded content in the region
- Create an all year long content calendar, including special sports events.
- Perform script writing along with video and editorial teams
- Create and execute BC Owned content special products
- Video and SoMe teams management
- Manage the content creation team, which includes editors, Social Media managers and content producers
- Market Research and Analysis:

- Monitor market trends, competitor activities, and consumer behaviour to identify opportunities and maximise content engagement
- Provide data backed feedback on content performance and adequate future endeavors based on that data

**Requirements**:

- Demonstrable 4+ years of experience in content production and Social Media Management.
- Deep knowledge of the Sports industry in general.
- Strong Knowledge of the Social media strategy, tools and metrics
- Proven experience in video production.
- Solid knowledge of digital marketing performance analytics tools (e.g., Google Analytics, NetInsight, SemRush, WebTrends).
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BSc/MSc degree in Marketing or related field.

**Who you are**
- You thrive in a busy and vibrant environment
- You have strong attention to detail
- You are eager to learn, innovate and not afraid to ask questions and take on new challenges
- You are process-oriented and won't be satisfied if the methodology is inefficient

**Our expectations to you**

The Owned Content Specialist role is crucial in driving the success of the company's marketing efforts and contributing to its overall growth and market presence. It requires a combination of strategic thinking, creativity, leadership skills, and a strong understanding of the target audience and industry dynamics.

**What do we offer you**
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.
- Flexible working hours which supports a healthy work-life balance.
- Private health and dental insurance.
- Meal Ticket.
- A varied everyday life in a fast-paced international business.
- A lot of great office perks such as snacks, drinks, social events, etc.
- A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
- Ability to work remotely

**Your way to BC**

**About us**
We are a global sports media group headquartered in Copenhagen, with 19+ offices around the world and more than 1000+ employees. With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group. We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting. Joining Better Collective, you will become part of a dream team of talented individuals that play each other well. Our workplace is a powerade of caring supportive colleagues who unite over ambitions, curiosity, passion, and our desire to have fun together. With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be in