Marketing Manager

**Company Overview**:
Blue Orange Digital is a boutique data & AI consultancy that delivers enterprise-grade results. We design and build modern data platforms, analytics, and ML/AI Agent solutions for mid‑market and enterprise clients across Private Equity, Financial Services, Healthcare, and Retail.

Our teams work with technologies like Databricks, Snowflake, dbt, and the broader Microsoft ecosystem to turn messy, real-world data into trustworthy, actionable insight.

We’re a builder‑led, client‑first culture that prizes ownership, clear communication, and shipping high‑impact work.

**Position Overview**:
We’re seeking a data-driven, full-stack B2B marketer with 3-5 years of progressive marketing experience to plan, execute, and optimize integrated campaigns that generate demand, accelerate pipeline, and strengthen our brand position.

You’ll be a strategic partner to Sales— driving Account-Based Marketing (ABM) programs, demand generation strategies, and full-funnel digital campaigns that resonate with high-value target accounts. This role blends strategy, execution, and analysis — perfect for a marketer who’s just as comfortable in the weeds of campaign setup as they are mapping big-picture GTM plays.

**What You'll Do**:
Campaign Strategy & Planning
- Develop and execute a 12-month integrated marketing plan aligned with revenue goals.
- Translate strategy into clear campaigns, timelines, budgets, and measurable outcomes.
- Build and manage a full-funnel digital marketing strategy across inbound, outbound, and ABM channels.
- Identify high-value target accounts and create personalized, multi-touch programs to engage them.

Build the AI‑Agent Marketing Workflow
- Collaborate with engineers/AI specialists to design an LLM/agent‑powered workflow for research, list building, enrichment, content drafting, personalization, and routing.
- Connect the dots across HubSpot/Salesforce, paid platforms, and analytics to create a repeatable, scalable engine.
- Test, measure, iterate—ship improvements weekly.

Campaign Development & Execution
- Create compelling, audience-focused content (case studies, white papers, blogs, ad copy) for both technical and executive audiences.
- Execute ABM programs with targeted messaging and coordinated outreach for key accounts.
- Manage both online and in-person events, including webinars, trade shows, and partner marketing initiatives.
- Plan and run webinars, selective trade shows, and partner co‑marketing that feed pipeline and shorten cycles.

Demand Generation & Optimization
- Own lead acquisition and nurture programs, leveraging segmentation, automation, and conversion optimization.
- Use A/B testing, audience segmentation, and funnel analysis to boost MQL-to-SQL conversion rates.
- Develop campaign dashboards, track KPIs, and deliver performance insights to inform future strategy.

Marketing Operations & Enablement
- Manage and optimize the marketing tech stack (HubSpot, Salesforce, Google Ads, LinkedIn Ads, analytics tools).
- Collaborate with Sales to align messaging, create enablement materials, and accelerate deal velocity.
- Monitor competitor positioning and market trends to refine campaigns and messaging.
- Manage agency and vendor relationships to ensure quality creative, content, and campaign support.

**What You'll Bring**:

- 3-5 years in B2B demand gen/ABM/integrated campaigns with a track record of revenue impact.
- Hands‑on skill in HubSpot (or Marketo/Pardot), Salesforce, LinkedIn/Google Ads, GA, and A/B testing.
- Experience with ABM platforms (Demandbase, 6sense, Terminus) is a plus.
- Strong analytical chops you turn funnel data into action.
- Sharp writing and storytelling; comfortable crafting copy for both exec and technical audiences.
- Curiosity for AI + automation (e.g., LLMs/agents, workflow tools). You don’t need to be an engineer you need to have a builder mindset

**How We’ll Work Together (Lean, Collaborative, Fast)**:

- Direct access to leadership. Weekly working sessions with the CEO and Sales to set priorities and remove blockers.
- Tight feedback loops. Small team, high autonomy, “ship and learn” culture.
- Real ownership. You’ll architect and iterate the marketing engine—not just run someone else’s playbook.

**Why You’ll Love It Here**:

- Impact > headcount. Your work will be visible and decisive.
- Builder’s playground. Modern stack, technical teammates, space to invent.
- Growth path. Prove it, then expand scope across brand, product marketing, and partnerships.

**Why Blue Orange Digital?**
- Fully remote
- Unlimited PTO
- Professional development support
- Parental leave
- Flexible work hours
- A collaborative, remote-first culture that values innovation and results

**Salary**:$3,000-$4,000 USD Monthly

**Location**:Remote

Background checks may be required for certain positions/projects.

Blue Orange Digital is an equal-opportunity employer.