Public Relations Manager

**Public Relations Manager (PR Manager - Remote)**

**About Us**:
**Ailet** develops innovative technology, providing «Eyes in the store» for CPG brands and Retailers by turning in-store images into powerful insights.
**We are more **than just an Image Recognition solution.
**We are smarter **than an end-to-end platform for collecting and analyzing Data from the shelves.
**We provide **a real-time view of store and field performance across all retail channels.
Ailet is a single tool which helps to drive targeted actions at SKU, brand, and category level, while improving sales effectiveness & powered by our breakthrough computer vision technologies.
As a result, the data produced is extremely valuable and generates a single source of truth for the physical world of Retail, CPG and Pharma allowing to manage sales process efficiency and productivity.

**Why Join Us**:

- Creating long-lasting client relationships and developing the businesses are our main goals.
- Committing to the success of our clients all over the globe is our strategy.
- We’ve found an incredibly strong product-market fit across global CPG brands.
- Ailet is committed to continue success and facilitate the growth empowered by the best team and investors.

**About the Team & Role**:

- We are currently looking for a PR manager who will help us to make the product and company known and recognizable.
- We believe there is a strength in diversity. We hire skilled and passionate people from a wide variety of backgrounds.
- We search for a professional who has experience in developing PR for young fast-growing companies.
- This is an exciting opportunity for an active person who is willing to be a part of the fast changing modern world.
- This role will guarantee you lots of challenges and many opportunities to grow as a professional.

**Goals**:

- Create trust among potential customers and make Ailet recognizable.

Goal: As Ailet ranks second in the world in this segment, we have to make sure that potential customers from all over the world consider Ailet a reliable company and compare us only with world leaders.
- Create credible visibility to attract new investors.

Goal: Given the practical success of Ailet and the quality of the products with good PR, we should have a waiting list of potential investors interested in the business and investment opportunities.
- Let the market be aware of the team of professionals.
- Create market confidence in the product and company.
- Develop English-speaking media communication (interaction language - English).

Goal: To work with global English-speaking media (Tier-1 - like Forbes, Tier-2 - leading industry specific media - CPG / Pharma / Retail tech) and other resources. Some communications could be adapted to local languages/media.
Target GEO: LATAM (all countries), MENA, southern Europe. Then the US.

**Responsibilities**:

- Publication of articles about the company in Tier-1 and Tier-2 media outlets.
- Contributing articles to 3-4 selected core publications on industry trends, company info points, statistics and analytics (e.g. US Forbes, U-Entrepreneur).
- Interaction with influencers.
- Influence on sales efficiency: correction of negative situations. Dealing with negative reviews and promoting the positive trend.
- Creation of company’s PR strategy & related plans, perform ongoing adjustment.
- Organizing offline PR events.

**KPI**:

- Quantity of publications in the media (20 per year in Tier-1 + Tier-2 publications) and profile columns.
- Citation rates for target media and sources relative to competitors (Trax retail, Involves, Asseco, ParallelDots, Vispera and others).
- PR strategy goals & related plans execution.

**Qualifications**:
The leader of the direction who:

- is able to organize and carry out the global tasks.
- isn't afraid to take responsibility and make decisions.
- has the profile experience of at least 3 years in an international startup or a successful PR agency is important (preferably the EU or USA).
- has native English (Fluent Spanish and Portuguese will be a benefit).
- has an address book with journalists of Tier-1/Tier-2 editions (see above), freelancers (copywriting, writing articles), bloggers, influencers.
- eager to develop great global Public Relations.
- has confirmed PR cases and proven portfolio: What result have you achieved? What tools did you use to achieve the result? What did the company get when implementing your PR plan?

How did your PR plan affect revenue?

**Term of cooperation**:

- Payment from 5,000 USD monthly (fixed income + bonuses for completing tasks).
- Modern technologies and innovative product.
- International projects.
- Work with top management.
- Report to the CEO.
- Company resources available (peers).
- Fully remote.

**How to apply?**

We will be glad to meet you

**Job Types**: Full-time, Permanent

**Salary**: From R$26,662.00 per month