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Performance Marketing Manager
2 semanas atrás
Bachelor’s degree or similar required.
- Advanced experience in digital marketing with a specific focus on performance marketing disciplines.
Job summary
ABOUT THIS ROLE
Based in Sao Paulo, Amazon is looking for a Performance Marketing Manager to drive efficient growth of our membership base. With a specific focus on performance subscription base growth this role will partner with global counterparts, Data Science, and brand teams to plan and execute paid media strategies that will achieve our acquisition and efficiency goals.
The Performance Marketing Manager is responsible for the budget management, forecasting, reporting and analysis of performance media activity and requires a highly analytical thinker with a passion and determination for achieving growth targets.
ABOUT YOU
You are an excellent communicator with the ability to link media results and trends to broader business performance, and numbers orientated with a track record of strong stakeholder management. You thrive in a fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. You live and breathe digital media and are deeply connected with industry insight and trends to help support our business objectives.
As a Performance Marketing Manager, you will...
- Manage performance media acquisition budget to meet or exceed growth and efficiency targets.
- Proactively recommend ways to improve performance media and creative strategy, increase subscriptions and reduce CPA.
- Collaborate with BI to understand the inter-relationship between performance media effectiveness and other paid and owned channels.
- Engage in campaign planning, management and optimisation at a platform level alongside the media agency to ensure effective and efficient delivery of results.
- Own and execute test and learn roadmap across performance media channels to find new opportunities for growth and efficiency.
- Own weekly and monthly reporting, insights and actions.
- Interpret and analyze data from multiple sources to inform paid media decision making and make recommendations on investment.
- Collaborate with global counterparts to share knowledge, insights and plans that will help to drive performance.
- Own forecasting paid media spend subscriptions. Forecasting must be informed by data with a robust methodology applied to ensure accuracy.
- Manage monthly budget process including POs, MBAs and monthly reconciliation to ensure tight management of the spend.
- Stay up to date on digital media industry trends and developments and make recommendations accordingly.
- Partner with internal creative resources and external agency to develop and produce creative assets.
- Own weekly and monthly reporting/forecasting performance for SEO, Direct channels.
- Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs.
- Deep understanding of digital media ecosystem, biddable media platforms and strategies, ad tech and measurement tools and models.
- Excellent written and oral communication skills; at ease when dealing with senior management.
- Comfort with technology, including the ability to understand key technical issues and their implications as well as to suggest alternative solutions.
- Strong bias for action, including the ability to juggle multiple priorities and excel in a lean work environment.
- Self-starter and creative thinker with outstanding ability to multi-task, set priorities, and manage time efficiently.
