Facebook Ads Specialist

**Facebook Ads Specialist**

**To Apply**When applying, **you must include**a short **video or slide presentation** showing your **most successful Meta campaign for a U.S.based client**, including: Amount of leads, Cost per lead, Campaign period, Total investment, and Overall results

**(Applications without this information will not be considered.)**

**Meta Paid Ads Specialist**

We’re seeking a **results-driven Meta Ads Specialist** with proven experience managing campaigns for **multiple industries** and **U.S.based clients**, ideally within a marketing agency environment. If you excel at building, optimizing, and scaling high-ROI campaigns while managing multiple client accounts at once, we want to talk to you.

**What We’re Looking For**
- **Availability during U.S. commercial hours (8am-6pm EST)** with flexibility to handle urgent matters outside these hours when necessary.
- Proven track record managing **$10k+/month in ad spend per client** with measurable success.
- Experience with **U.S.based clients** and understanding of U.S. market trends.
- Background working in a **marketing agency** or managing multiple client accounts simultaneously.
- Mastery of Facebook Ads Manager, Business Manager, and Pixel setup.
- Strong skills in conversion tracking, retargeting, and funnel building.
- Data-driven decision-making and analytical skills.
- Strong communication and organizational skills for client management.
- **Fluent in English** — both written and spoken — for clear communication with clients and internal teams.
- Highly organized, proactive, and able to manage competing priorities.

**This Job Fits You If**
- You are **naturally competitive**, assertive, and persistent — you don’t take no for an answer and always dig deeper.
- You’re passionate, innovative, and collaborative. You take ownership of your work and aim to make a real impact.
- You’re a **problem solver through-and-through**, tackling even the most complex marketing challenges until you find answers.
- You have a **comprehensive understanding of marketing funnels, paid ads, social media, and analytics**.
- You’re an expert in Facebook Ads, having directly managed **large budget campaigns with measurable results**.
- You pay close attention to detail — small things don’t slip by you.
- You are **eager to learn**, test, and strategize while using client budgets wisely to maximize ROI.

**What You’ll Do**
- Provide clear, actionable performance reports to clients and internal teams on a regular basis.
- Stay current with Meta policy changes, trends, and algorithm updates.
- Strategize, launch, and manage high-converting campaigns across Facebook & Instagram.
- Work across **multiple industries**, adapting strategies to different markets and goals.
- Conduct in-depth audience research, targeting, and segmentation for each client.
- Create compelling ad copy and collaborate on scroll-stopping creatives.
- Implement A/B tests on creatives, audiences, and landing pages to improve CTR, CPA, and ROAS.
- Monitor campaigns daily and make fast, data-driven optimizations.
- Manage budgets effectively to maximize ROI.
- Collaborate with clients or leadership to define goals and create strategies to meet them.
- Oversee campaign design and content to ensure relevance for the target audience.
- Work with all aspects of social media advertising including automation, ad scheduling, conversion tracking, and video ads.
- Stay up to date on digital marketing trends, platform changes, attribution, and programmatic media buying.
- Test variations of ads to identify top performers.
- Measure and optimize campaigns using vendor dashboards, Google Analytics, and marketing analytics reports.
- Perform post-campaign analysis to determine performance and ROI.
- Lead brainstorming sessions for new advertising campaign concepts, content, and design elements.

**Bonus Points If You Have**
- Familiarity with tools like GoHighLevel, Google Analytics, etc

**Proven success managing other ad platforms** — Google, YouTube, LinkedIn, Reddit, TikTok, etc.

**Job Types**: Full-time, Contract

Pay: From R$20.00 per hour

Expected hours: 20 - 50 per week

Application Question(s):

- Are you available from 8am to 6pm EST on weekdays, with flexibility outside work hours?
- Confirm you uploaded the video or short presentation with your most successful Meta campaign for a U.S.based client, including: Amount of leads, Cost per lead, Campaign period, Total investment, and Overall results
- What are your hourly rate expectations?
- Have you previously worked with paid traffic ads in other platforms (google, linked in, tiktok, etc.)?
- Please confirm that you’ve read and agree with everything outlined in this job description, including availability, responsibilities, and expectations. Let us know why you believe you’re a good fit.

**Experience**:

- 5 years of ads (preferred)

**Language**:

- English (required)