Field Tech

**Site Name**: UK - London - New Oxford Street, Brazil - Rio de Janeiro, Turkey - Istanbul
**Posted Date**: Jan 9 2025

**Field Tech & Marketing Tech Capability Manager**

We are seeking a highly skilled and data-driven **Digital Tech Manager** to lead the digital and technology strategy for **Field Engagement** and **Marketing Automation** in the **Emerging Markets** region. This individual will play a crucial role in developing and implementing digital solutions that empower both **Sales Reps**, **Medical Reps**, **Key Account Managers (KAMs)**, and **Marketing teams** to drive performance and enhance the customer experience for **Healthcare Professionals (HCPs)**.

In this role, you will also focus on leveraging **data** and **AI-driven insights** to transform both sales and marketing processes, ensuring that teams can make more informed decisions, optimize engagement, and improve overall effectiveness. You will work closely with cross-functional teams, including commercial, IT, and marketing, to align technology solutions with business goals and use data to maximize the impact of digital initiatives.

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage _Life at GSK | GSK_

**In this role you will be responsible**

**Digital & Data-Driven Strategy Development and Execution**
- Define and implement a **data-driven digital strategy** for both **field engagement** and **marketing automation** across the Emerging Markets region, ensuring alignment with business goals for both sales and marketing teams.
- Collaborate with **global tech**, **regional commercial**, **marketing**, **sales and marketing excellence, Therapy Areas** and **Tech teams** to form the comprehensive digital solutions strategy and drive its execution across the region as well as adoptions.
- Prioritize the adoption of emerging technologies, including **AI**, **machine learning**, and **advanced analytics**, to drive **data-driven decisions** and optimize sales and marketing performance.
- Strategize how to use and integrate various **digital channels for F2F, Digital and Social engagement** with HCPs
- Continuously monitor customer feedback and use **data analytics** to drive improvements in digital engagement tools, ensuring they meet the evolving needs of **HCPs**.
- Leverage **data analytics** to provide **AI-driven insights** that enhance both **sales force effectiveness** and **marketing campaign performance**, using tools such as **Salesforce, Veeva**and other **data analytics tools and platforms**.
- Enable **sales teams** and **marketers** to leverage **data and AI tools** to optimize their daily operations, improve **customer interactions**, and make more informed, real-time decisions.
- Drive the integration of **AI-driven insights** into **marketing automation** tools and **CRM systems** to ensure teams can create personalized, high-impact customer journeys and improve lead scoring, content targeting, tailored outreach, and campaign effectiveness.
- Design and implement technology solutions that enable the **sales force** to track and measure their performance, while providing **marketing teams** with insights that enhance campaign execution and content personalization.

**Change Management & Training**
- Lead **change management** efforts in partnership with business stakeholder as new data-driven digital technologies are rolled out, ensuring smooth adoption by sales and marketing teams.
- Provide ongoing support for teams to ensure they can leverage tools effectively to improve performance and achieve business objectives.
- Establish key metrics to measure the effectiveness of digital solutions, focusing on how **digital solutions** and **data-driven insights** are improving **sales performance**, **marketing campaign outcomes**, and overall customer experience.

**_ Why you?_**

**Basic Qualifications & Skills**:
**We are looking for professionals with these required skills to achieve our goals**:

- Bachelor’s degree in information technology or equivalent experience
- Strong experience in technology management, digital transformation, or commercial operations in the pharmaceutical or healthcare industry.
- Proven track record of defining and executing technology strategy at regional/global scale.
- Strong experience working with sales teams, CRM systems (Salesforce, Veeva, etc.), digital sales enablement tools, marketing tools, digital channels and social media.
- Knowledge of using AI, data analytics, and emerging digital technologies to drive sa