Influencer Marketing Manager

Há 7 dias

Rio de Janeiro, Brasil inDrive Tempo inteiro

, Rio de Janeiro
- We are seeking a highly motivated and experienced Influencer Marketing Manager based in **Rio de Janeiro**. As an Influencer Marketing Manager at inDrive, you will play a pivotal role in our influencer marketing campaigns and special projects. You will be responsible for collaborating with various teams to create and implement influencer marketing strategies and special projects that go beyond traditional marketing campaigns.

**Responsibilities**:

- Develop and coordinate influencer marketing strategies in LatAm and the United States
- Manage influencer marketing campaigns, including strategy development, execution, reporting, and post-analytics for optimization.
- Collaborate with local agencies for procurement, tenders, communication, and content approval.
- Brief the digital media team to launch promotional campaigns for influencer content.
- Work closely with owned media channels, including the Digital Media, and SMM teams.
- Stay updated on industry trends and analyze competitors' influencer marketing activations.
- Lead the ambassador program in Brazil.
- Handle documentation and contracts with the support of the marketing operations team.
- Utilize project management platforms (Wrike, Jira), data analytics dashboards (Tableau), and influencer marketing analytics platforms.
- Develop and execute special content projects.
- Coordinate in-house project teams for multimedia content projects involving SMM, PR, CRM, Digital, and business teams.
- Develop tactics and strategies for local content projects in Brazil.

**Qualifications**:

- 4+ years of experience with Influencer Marketing projects.
- Advanced English level: B2+
- Elementary/Intermediate Spanish level: A2+
- Proactive with solid decision-making skills and a data-driven approach.
- Understanding of main marketing and PR metrics and KPIs, including media and performance.
- Proficiency in using results forecasting and influencers' accounts' data to create effective media plans.
- In-depth knowledge of the influencers' market landscape in Latin America and the United States, including niches, interests, PR risks, and audiences.
- Experience in developing and executing content strategies with influencers.
- Experience in developing and executing special projects with influencers or other multimedia content projects.
- Experience in managing ambassador programs or long-term collaborations with influencers.

**Plus**:

- Experience working with the ride-hailing industry and/or tech companies.
- Project management skills as a lead of small and mid-size project groups (3-8 people).
- Experience in working with a wide network of influencer marketing subcontractors.
- Experience with crowd-posting campaigns involving 100+ nano influencers in a short period of time.

**Conditions & Benefits**:

- Be part of a growing and innovative company with a unique approach to ride-hailing.
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued.
- Have the opportunity to make a significant impact on the company and the industry as a whole.
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands.
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Boundless Global Exposure: A Catalyst for Multifaceted Growth

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