Gerente de Trade Marketing

Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more**. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Responsibilities**:
**Main Purpose**:

- Responsible for implementing and execute Trade Marketing strategies in Small formats and CONE
- Responsible for monitoring the kpis of the channel;
- Ensure the effectiveness of channel processes;
- Responsible for execute the investments of Trade Marketing actions.
- Work with the Sales Director, Managers and Divisionals to execute actions for customers and / or region;
- Implement actions for the development of KPIs;
- Ensure the implementation of the strategies to salty and foods categories to small formats;
- Ensure the perfect store implementation and monitoring the execution KPIs;
- Present product launches, stock calendar and shopper study to customers.
- Organization of Brand Communication Events and Execution Models
- Interface with the Pairs areas: Finance, Supply Chain, Sales Strategy and Marketing

**Accountabilities**:

- Manager responsible for customer execute plan and channel, related to AOP growth objectives;
- Responsible for identify market opportunities and report to the strategies areas for market share gain;
- Lead the execute strategy of brand campaigns and promotions;
- Monitor channel performance indicators and execute recovery/development action plans;
- Manager the Customer Loyalty Platform;
- Responsible for managing the Trade Regional Deployment Budget;
- Lead the implementation of racks and merchandising materials;
- Responsible for execute solutions for the sales team (recovery market share, increase sales, etc);
Qualifications:
**Key Skills/Experience Required**:
Education: Complete higher education in Marketing, Administration, Economics, Engineer or related areas.

Languages: Desirable English and/or Intermediate Spanish

Experience:

- Desirable Previous Experience in Trade Marketing (Small Formats);
- Desirable knowledge in the dynamic of each sales channel;
- Communication and interpersonal relationship;
- Strong ability to influence and engage;
- Analytical capability;
- Ability to perform - proactive;

Excel and Power Point: Advanced;

Nielsen Advisor, Nielsen Retail Index: Advanced.

**Additional Comments**:

- New DX Structure as sales VP changes.