Email & CRM Marketing Specialist

Há 7 dias

Paraná, Brasil Kiwi Financial Inc Tempo inteiro

**Role Objective**:
**Responsibilities**:

- Maintain and improve sending infrastructure and domain reputation (SPF, DKIM, DMARC, IP health).
- Maximize performance metrics: Delivery Rate, Open Rate, Click Rate, **Conversions**, Unsubscribes, Bounces, etc.

**CRM & Automation**
- Own the CRM tool (Customer.io): maintenance, data hygiene, workflows, campaigns, events, user properties, segmentation.
- Develop automated journeys across the customer lifecycle (onboarding, engagement, reactivation).
- Define high-level storytelling and communication strategy.
- Implement a structured experimentation roadmap (A/B tests, personalization logic, etc.).
- Collaborate with the dev team to implement event-based triggers and user properties for automation.
- ** Required**: Solid understanding of event tagging implementation (via GTM/JavaScript).
- Participate in **AI-driven initiatives** focused on leveraging behavioral data and user propensity to deliver hyper-personalized, intelligent communication flows.

**Analysis & Reporting**
- Conduct post-campaign analysis and provide actionable insights.
- Use SQL to independently generate audience lists and validate campaign hypotheses.

**Requirements**:

- Hands-on experience with CRM/Marketing Automation tools (Customer.io ideal; Hubspot, Braze, Iterable nice to have).
- Experience designing automated communication flows.
- A/B testing and data-driven optimization mindset.
- Intermediate SQL skills.
- Solid understanding of JavaScript-based event tracking via GTM.
- Technically inclined: able to quickly learn and adapt to new tools.
- Creative and strategic thinker who is excited by AI and automation opportunities.
- Self-starter with a data-driven mindset.
- Experience targeting Latino audiences in the U.S. and Puerto Rico.
- Background in fintech or financial services.

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