Product Marketing Lead
2 semanas atrás
We are looking for an experienced and proactive **Product Marketing Lead** for **Roundtrip**. As part of Emerging Travel Group, a global travel-tech company whose brands have been operating in over 220 source markets since 2010, Roundtrip helps corporate customers organize business trips. In this role, you will take a hands-on approach to building and executing marketing strategies, driving digital acquisition, and collaborating with cross-functional teams. If you have a strong hunger for growth and thrive in an environment that values initiative and autonomy, we want to meet you.
**Job responsibilities**:
- Lead the development and annual implementation of the brand, marketing and communication strategy for the unit.
- Collaborate with the product team to seamlessly integrate brand messaging across channels and content.
- Partner with sales and performance marketing to support the development of effective acquisition and retention strategies.
- Supervise both internal and external creative and design resources to deliver advertising campaigns.
- Manage communication between the BU and other central marketing functions as the main point of contact.
- Lead the marketing team to achieve planned results.
**Requirements**:
- 5+ years of experience in B2B marketing, preferably in the SaaS, travel tech or Edtech industry.
- Demonstrated expertise in developing and executing marketing strategies and annual marketing plans.
- Proven success in managing international advertising campaigns with cross-market adaptability.
- Understanding of media metrics and key marketing instruments such as social media, PR, CRM and acquisition channels.
- Strong project management and multitasking skills.
- Ability to operate independently and with flexibility.
- Experience in team management (1-2 people).
- Excellent communication skills: strong verbal and written communication, ability to engage with a range of stakeholders, diplomacy, and a talent for finding compromises.
- English language proficiency at C1 level or higher.
**Benefits**
- Flexible schedules and opportunity to work remotely.
- Ambitious and supportive team who love what they do, appreciate each other, and grow together.
- Internal programs for adaptation and training, development of soft skills, and leadership abilities.
- Partial compensation for participating in external training and conferences.
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
- Corporate prices on hotels and travel services.
- MyTime Day Off - an extra non-working day without loss of compensation.
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