Marketing Analyst

**ABOUT US**

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

**Marketing Analyst - Brand Experience**:
**ABOUT SHEIN**:
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on demand production methodology, for a smarter, future-ready industry. Founded in 2012, SHEIN has more than 16,000 employees operating from offices around the world, and continues to expand operations globally. Join SHEIN and be the future

**ABOUT THE ROLE**:
SHEIN's Brand Experience area is responsible for all the brand's offline activations and sponsorships, creating innovative experiences that bring SHEIN closer to its public in a tangible and memorable way. Among its main deliveries are the pop-up stores, one of the brand's biggest successes in Brazil and around the world.

The SHEIN pop-up concept goes beyond a temporary store; they are true hubs of experience, where fashion, interactivity and technology meet. Each edition is carefully planned to reflect the brand's identity, featuring a varied product mix, instagrammable spaces and exclusive activations that create a unique connection with consumers.

As well as providing direct access to SHEIN products, the pop-ups are designed to strengthen relationships with the local public, highlighting cultural elements and regional trends. All of this is in line with SHEIN's commitment to offering fashion that is accessible, diverse and connected to its consumers' lifestyles.

**Main responsibilities**:

- Management of pop-up stores and events**:
Plan, execute and manage the operation of temporary stores and other offline events with SHEIN brand activation, ensure that activities have an impact and strengthen the brand according to the KPIs pursued.

Coordinate partner suppliers, internal teams and stakeholders to ensure successful delivery of projects.
**- Offline media planning**:
Manage, monitor and negotiate offline media, including channel selection, out off home media delivering campaign effectiveness.

Working in partnership with the social media team, ensuring a unified strategy that promotes the customer journey on our platform.
**- Project management and execution**:
Managing the area's projects so that all stakeholders are directed towards the same strategy.

Autonomous profile and ownership in project management, defining strategy, execution and measuring results.
**- Data analysis**:
Analytical profile for evaluating all the area's projects, reach, ROI, brand recognition, customer satisfaction and target audiences.

**Qualifications**:

- Degree in Marketing, Advertising, Business Administration, Communications or related field.
- More than five years' experience in offline marketing, preferably in the fashion, retail or marketplace sector.
- Experience in managing and executing physical events.
- Experience in project management.
- Experience in traditional media management.
- Advanced/Fluent English

**At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN+ community and all types of diversity.**

Job ID BRA19755099