Sr. Marketing Manager, Homepage

1 semana atrás

São Paulo SP, Brasil Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro

9+ years of professional non-internship marketing experience
- Experience in online advertising/marketing/sales/digital media
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Speak, write, and read fluently in English
- Speak, write, and read fluently in Brazillian Portuguese.

The Brazil Homepage, Deals and Events team is looking for a customer-obsessed and data-driven marketing mind to strengthen our ability to delight customers.
As Homepage & Events Sr. Marketing Manager, you will work with local and international marketing and business stakeholders, balancing different needs in an ambiguous scenario. You will support new launches and drive experiments to enhance Homepage customer experience and engagement. Additionally, you will lead the cross-channel integrated marketing plan to launch promotional events like Prime Day and Black Friday, driving a cohesive communication strategy across stakeholders.
Key job responsibilities
- Own Brazil Homepage strategy, balancing stakeholder priorities considering customer data, tenets and business long-term goals.
- Owns Homepage content calendar, partnering with internal creative teams to drive fresh and seasonal content, supporting discoverability.
- Rolls out Homepage experiments and new feature launches, leading localization and training local partner teams.
- Tracks and reports on Homepage performance.
- Acts as the onsite customer experience quality gate-keeper for Homepage and Events.
- Lead cross-channel integrated marketing plan for major promotional Events like Prime Day and Black Friday, including strategy write-up, implementation and post-mortem.
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience with test and learn, marketing optimization, and experimentation

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