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Company Overview:
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
LI-Hybrid
Team Overview:
**Team Overview**:
Join our dynamic and impactful Research, Insights & Analytics team, a group of curious, people-centric, and data-driven professionals dedicated to understanding our users and solving critical business challenges. As the guardian of user understanding, our team leverages both first-party and third-party data to listen to our users, identify their pain points and perceptions, and connect these insights with key business performance indicators. We translate complex research findings into clear, actionable business language, driving informed decision-making across the organization.
Role Responsibilities:
**Role Overview**:
As a Senior Analyst of Consumer Insights, you will play a role in uncovering deep and actionable insights about our consumers to fuel strategic business decisions. You will be responsible for leading research initiatives focused on understanding consumer behavior, attitudes, and motivations. This includes designing and executing a variety of research methodologies, analyzing complex data sets, and translating findings into compelling narratives and recommendations for stakeholders across different teams and levels, including senior leadership. You will be a key contributor to shaping our understanding of the market and our users, ultimately driving growth and improving user experiences.
**Responsibilities**:
- Lead and Manage Consumer Research Projects: Design, execute, and manage a wide range of consumer research projects, including quantitative surveys, qualitative interviews, focus groups, and observational studies.
- Develop Research Plans: Define research objectives, methodologies, and timelines to address specific business questions and information needs related to consumer behavior and market trends.
- Data Analysis and Interpretation: Analyze complex data from various sources (primary research, secondary data, internal data) using analytical techniques to identify key insights and patterns.
- Insight Synthesis and Storytelling: Translate complex data and research findings into clear, concise, and compelling stories, highlighting key insights and their implications for the business.
- Develop Actionable Recommendations: Formulate data-driven and strategic recommendations based on research findings to inform product development, marketing strategies and overall business decisions.
- Present Findings to Stakeholders: Effectively communicate research results and recommendations to diverse audiences, including product managers, marketing teams, engineering, and senior leadership, through presentations, reports, and visualizations.
- Collaborate with Cross-Functional Teams: Partner closely with product, marketing and other teams to integrate consumer insights into their strategies and decision-making processes.
- Manage External Research Vendors: Collaborate with and manage external research vendors to ensure the quality and effectiveness of outsourced research projects.
- Stay Updated on Industry Trends: Continuously monitor and evaluate new research methodologies, tools, and industry trends to enhance the team's capabilities and provide innovative insights.
Role Qualifications:
**Skills**:
- Strong Analytical and Critical Thinking Skills: Ability to analyze complex data, identify patterns, draw meaningful conclusions, and critically evaluate information.
- Excellent Communication and Presentation Skills: Ability to clearly and effectively communicate complex information and insights both verbally and in writing to diverse audiences.
- Storytelling with Data: Ability to translate data into compelling narratives and visualizations that resonate with stakeholder
