Marketing Analyst

Company Overview:
If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in people who transform their paths through technology. Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet) do not even know about. Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99), meal delivery (99Food), or digital payments (99Pay).

To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform. And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.

Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership. On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.

Team Overview:
Reporting to the Marketing Manager, the Marketing Analyst will implement the brand's content plan across proprietary channels and support external stakeholders management.

Role Responsibilities:

- Support the agency to create materials and tools for communication strategy, in addition to creative projects in an agile process and adherent to the speed required by the business and social networks.
- Support stakeholders from different areas - Marketing, Growth, PR, CX - in order to promote brand positioning, aligned with the narrative and brand consistency.
- Develop and implement communities calendar with a team of content producers and strategists to regularly create content to be promoted across all content marketing channels.
- Make data-driven decisions to achieve goals and take the content and team further.
- Ensure brand consistency and growth of brand platforms on community channels, in line with company objectives.
- Create and implement actions with digital influencers with the external partner to achieve business objectives.

Role Qualifications:

- 1-2 years of experience in marketing or Advertising
- Soft Skills: hands on, good communication, team worker, agile
- Hard Skills: marketing planning and execution, community as a comm channel, engagement metrics.
- Intermediate english

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**Diversity & Inclusion**

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).