Senior Manager Traditional Trade Execution

2 semanas atrás

Rio de Janeiro, Brasil Coca-Cola Tempo inteiro

Focus, Scope, & Impact:

- Implement traditional trade market plans focusing on improving shopper accessibility and affordability.
- Strengthening customer relationships,and maximizing our products' incidence in shoppers' baskets.
- Collaborate with various teams such as the Franchise team, Executional Intelligence, Market Assets, and CCRM, to design and deploy innovative solutions and tools for enhancing traditional trade interactions and driving sales volume.
- Leverage advanced analytics for opportunity identification and technology for the scalability of solutions.
- Monitor channel performance indicators.
- Design and implement impactful actions when results are below targets.
- Ensure the creation of promotions and commercial levers that reinforce traditional trade sub-channels while boosting occasion-based platforms.
- Foster collaboration with Market Assets to create powerful PicoS per sub-channel (respecting channel roles).
- Advance long-term vision of the channel to lead the Long-Range Plan Process (LRP).

**K**EY** SUCCESS PARAMETERS**

Experience
- 7+ years of professional experience preferred in Operations, Commercial Strategy and Trade Marketing.
- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence. Deep knowledge of FMCGs commercial area, Home Market Traditional Trade, bottler economics, system levers, processes, and tools.
- Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy.
- Mastery of Commercial Planning & Execution, Channel & Shopper Marketing, Category Management, and Advanced Analytics. (Nice to have: Segmentation & Obppc)

Required:

- Commercial Execution
- Market Development
- Advanced Analytics & Problem Solving

Good to Have
- Shopper Marketing & Obppc
- Segmentation
- Financial Systems
- Communication Focus
- Communicate with internal and external stakeholders and key Bottling partners.
- experience).

**Skills**

Leadership; Business Planning; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Contracts; Sales Forecasting; Communication; Forecasting Process (Inactive); National Account Sales; Decision Making; Business Development; Teamwork; Negotiation

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