Digital Marketing Specialist

Há 3 dias

São Paulo, Brasil Retention Hero Tempo inteiro

**Key Responsibilities**
- **Performance Analysis**: Monitor key metrics such as open rates, click-through rates, and conversion rates; use insights to refine strategies.
- **Collaboration**: Work closely with other teams to ensure visual appeal and alignment with brand guidelines.

**Paid Media**
- **Campaign Strategy**: Develop and execute paid media strategies across platforms like Google Ads, Facebook Ads, and Instagram Ads to achieve specific marketing objectives.
- **Budget Management**: Oversee advertising budgets, ensuring optimal spending across campaigns to maximize return on investment (ROI).
- **Ad Creation**: Craft compelling ad copy and select appropriate visuals to capture audience attention and drive conversions.
- **Audience Targeting**: Conduct in-depth keyword and audience research to ensure ads reach the most relevant users.
- **Performance Monitoring**: Analyze campaign performance data, identifying trends and insights to refine and enhance future efforts.
- **Optimization**: Continuously test and optimize campaigns to improve performance metrics such as cost-per-click (CPC), click-through rate (CTR), and conversion rate.
- **Collaboration**: Coordinate with cross-functional teams to ensure cohesive messaging and alignment with overall marketing strategies

Collaborate with the functional team members to create content outputs on behalf of the client/s

**Required Qualifications**
- **Education**: Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

**Technical Skills**:

- Experience with paid media platforms (e.g., Google Ads, Facebook Ads Manager).
- Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights).
- **Analytical Skills**: Strong ability to interpret data and metrics to inform decision-making and optimize campaigns.
- **Communication Skills**: Excellent written and verbal communication skills, with a keen eye for detail.
- **Project Management**: Ability to manage multiple campaigns simultaneously and meet deadlines.
- **Reporting**: Create report and tracker management of the performance

Pay: R$6,000.00 - R$7,500.00 per month

Application Deadline: 26/05/2025
Expected Start Date: 27/05/2025

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