Content Analyst

1 semana atrás

Sao Paulo, Brasil Red Bull Tempo inteiro

The Content Analyst is responsible for all aspects of the Brazil’s Soccer Projects initiatives across digital media platforms: creating, producing and executing content. They will work closely with video and photo team on optimizing advertising impact in paid, earned and own media. Furthermore, they come up with innovative and creative social media concepts, utilizing and strengthening Red Bull’s own channels.

RESPONSIBILITIES**
Areas that play to your strengths**:
All the responsibilities we'll trust you with:
Expand all
- Social Media Content

Create and helping deliver social media content (video and photo) across Red Bull Bragantino’s channels such as Instagram, Facebook, Twitter, Youtube and similar. Always aligned with Communications Manager.

Also help to create specific social media pieces to our partners.

Content production for digital mkt, including social media: creation, image capture direction, finalization

Social media planning, scheduling and performance analysis

Creating links, hashtags and tagging
- Social Media Trend Identification

Help Communications Specialist to constantly identify and analyse latest social media trends, seek out new opportunities and applies them to the Red Bull strategy.
- Social Media Interactions

Interact with people through social media channels. Bringing all demands that our fans bring and passing them to the respective departments.
- Reporting

Reports to stakeholders on projects, planning and results.
- General Content

Agenda generation

Interface with Red Bull Beverage for better content alignment and better use of the soccer platform by the company

**Related to this position**:
EXPERIENCE**
Your areas of knowledge and expertise**:
that matter most for this role:

- Minimum 2 years work experience in social media, preferably as a content producer related to soccer.
- Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired.
- Excellent understanding of paid/earned/owned media landscape and in deep knowledge of social media trends.
- Excellent know how of digital campaigns across owned, paid and earned media.
- Excellent organizational and project planning/management skills coupled with the ability to work in a self-directed manner.
- Ability to work with a team and to socialize with soccer players and technical staff
- Ability to engage people through creative content
- Knowledge in video and photo edition
- Be organized
- University degree in Communications, Marketing, Radio and TV or related discipline
- Fluency in English (verbal and written)
- Travel 50%
- Permanent

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