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Digital PR Specialist
2 semanas atrás
**DIGITAL PR SPECIALIST**
Better Collective is a leading sports betting media group with brands across the world. We work to enable sports bettors to have an educated, responsible and entertaining betting experience.
**THE ROLE**
As the PR Specialist for Better Collective South America, you will be responsible for creating compelling stories that work towards getting quality media coverage and links to our local and international brands. You will assure that our content and campaigns are used effectively across markets and will help monitor and report on the results. In addition to that, you will be responsible for kick-starting the Better Collective corporate narrative in Brazil and South America.
You will work closely with the rest of the team to come up with content ideas and media angles in and around the world of sports. You will coordinate both with in-house teams and external PR agencies to ensure we leverage our ideas and data effectively. Furthermore, you will be responsible for expanding our Ambassador network with sports talent for editorial interviews on our websites, Social Media and Broadcast Channels.
As a high-growth company, we offer you lots of career development and progression, and you will be given the opportunity to grow in your role and take responsibility from day one. You will join the Earned Media team and your teammates will be a mixture of PR and communications professionals.
**MAIN RESPONSIBILITIES**
- Kick-start the Better Collective corporate narrative in Brazil and South America.
- Manage and liaise with Product PR and Corporate PR agencies in South America
- Drive ideation and content production for product PR stories, write press releases and pitch to media
- Create and manage PR content plans
- Land great media coverage, ideally with backlinks to our websites
- Generate media coverage reports with actionable insights to relevant stakeholders
- Identify and secure partnerships with new ambassadors for editorial interviews
- Coordinate the creation of ambassador related content
- Build and manage relationships with talent agents, journalists and media outlets
**YOUR PROFILE**
- Well-versed and with a proven network in the Brazilian media landscape
- A background in PR and/or journalism
- Able to identify the discourse in the media and how we can get our brands into those conversations
- Native Brazilian Portuguese and fluent in English - any additional languages are a plus
**Only CVs submitted in English will be considered for the job
