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Community Strategist
3 semanas atrás
Company Description
M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.
Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:
- Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
- Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
- M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
- Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
- In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives
M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.
**Job Description**:
The **Community Strategist** is responsible for delivering marketing campaigns designed to recruit and engage respondents for healthcare market research studies. This role will work to consistently articulate and communicate the company’s and panel department’s marketing strategy, focusing on maintaining the quality of the M3 Global Research panel, and build strong relationships with the panel members through timely and professional communication and customer service.
**Essential Job functions**:
Including, but not limited to the following:
- Work closely with the Panel Manager to deliver the M3 panel’s strategic marketing goals for Australia, New Zealand (50% of working time), Brazil, and Canada (50% working time).
- Ensure that M3 Global Research branding, editorial, and marketing guidelines are followed across all communications, working closely with the corporate marketing department to ensure consistency in branding and messaging
- Responsible for the ongoing evaluation and analysis of live campaigns, making data-driven recommendations for optimisation
- Ensure deadlines are met, working within agreed timelines for all panel marketing activities
- Collaborate with social media and paid advertising channel initiatives for panel recruitment, ensuring best practices are observed and programs are optimised to maximise ROI
- Provide high quality customer support to panel members, building and maintaining strong professional relationships
- Respond to enquiries in appropriate language, within agreed timelines, and following M3 processes
- Champion, and advocate for, quality in the panel, ensuring that processes for the verification and validation of panellists are executed using appropriate tools and protocols
**Qualifications**:
**Education and Training Required**:
- Bachelor's degree in business, marketing, or any other relevant field
- Fluency in English and Portuguese with exceptional written and verbal communication skills.
**Minimum Experience**:
- 3+ years of experience in B2C marketing
**Knowledge, Skill, Ability**:
- Strong Microsoft Office skills
- Excellent problem-solving skills
- Data Collection & Analysis
- Member database management
- Social media management platforms
- Google Analytics is a plus
- Interest in, or previous experience of marketing in the healthcare space is desirable
- Ability to effectively brief the in-house designer is important to working across departments to effectively deliver multi-channel campaigns
Additional Information
**Benefits**:
- 25 days annual leave
- Participation in an annual bonus scheme linked to the profitability of the business
- Pension 4%/4% employee/employer contributions of qualifying earnings
- Company’s medical cash plan. As part of the cash plan you have access to subsidised gym membership and a staff discount scheme
- Cycle scheme
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