Senior Commercial Strategy Manager
1 dia atrás
**Why being part of Coca Cola Latin America?**
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
**What You’ll Do for Us**
- Design game-changing interactions among the team and other stakeholders and areas to develop substantial Channel Strategies and guidelines for the OU that are deeply rooted in shopper and channel insights, to drive effective plans by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System.
- Responsible for leading the development of the collaborative agendas with relevant participants alongside C&CL, Marketing, and Franchise areas to fulfill channel strategies.
- Enables adherence with the strategy of each channel through PICOS.
- Connect with Market Assets to incorporate equipment recommendations and innovation in PicoS design.
- Derive segmented execution plans and rules based on robust business cases, grounded in solid expectations of distribution, velocity and required support for successful execution (e.g. equipment requirements, salesforce training, etc.)
- Act as an extension of the main areas of C&CL to boost the strategies into channels and create value added programs with a digital perspective to increase our market footprint.
- Advance our long-term occasions development ensuring relevant innovation; inclusive of equipment strategies with edge and scale, leveraging Commercial Beverages Category Vision as well as commercial execution approaches (such as ICE, BINGO, PROSPERA, etc).
**Qualification & Requirements**
- 8+ years of leadership experience in Channel Strategy, RGM or Commercial planning and execution with strong skills in Segmentation, VTM, Innovation and Portfolio strategy. (Consultancy experience a plus).
- Proven Strategic and Analytical Skills as well as outstanding influencing skills.
- Ability to think from planning to execution and solid system commercial and brand management.- Languages: English and Spanish (required). Portuguese (Nice to have).
- Highly developed organizational and cross influencing skills are a must to positively impact our multi-functional system teams.
- To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer
- and Customer understanding, as well as a hands-on mentality
- the ability to conceptualize plans.
- The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units, C&CL as well Marketing/ Categories, Platform Services, etc.
- Ability to drive cross-functional support and cross-system alignment, looking for support and collaboration to ensure that Channel & CET strategies are fully integrated in commercial plans.
**What We Can Do **For** You**
- **
Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- **
Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- **
Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
**Skills**
Leadership; Sales Channel Development; Business Performance; Commercial Strategies; Trade Marketing; Strategic Planning; Shopper Marketing; Strategic Initiatives; Analytical Thinking; Marketing Strategies; Channels Strategy; Sales; Customer Insights; Market Segmentation; Business Intelligence (BI); Microsoft Office; People Management; Strategy Development; Decision Making; Microsoft Power BI; Teamwork; Customer Engagement; Key Performance Indicators (KPIs); Marketing Insights; Cross-Functional Teamwork**
Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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