Marketing Analyst

Job Advert

Internal Job Title**:Marketing Analyst I**

Company**:Lucy Equipamentos Eletricos Ltda**

Location**:Araucaria, Brazil**

Job Reference No**:3506**

**Job Purpose**

As a Marketing Analyst your primary purpose is to strategize, execute, and analyze marketing initiatives across social media platforms and internal channels. This role plays a critical part in enhancing brand visibility, engaging audiences, and fostering effective internal communication within the organization.

**Job Context**

The Marketing Analyst operates within a dynamic marketing environment, collaborating with cross-functional teams, content creators, and internal stakeholders to drive social media campaigns, expositions coordination, optimize internal communication strategies and reorganize printed and electronic material as quotes.

**Job Dimensions**

Reports to: Sales Director

Collaborates with: Sales team and UK Marketing Team

**Key Accountabilities**

1. Social Media Management:

- Develop and execute social media strategies to enhance brand presence and engagement.
- Create, curate, and schedule content across social media platforms.

2. Internal Communication:

- Plan and implement internal communication strategies to ensure effective information flow within the organization.
- Collaborate with internal teams to gather and disseminate relevant information.

3. Content Creation:

- Generate engaging and shareable content for social media channels, considering the target audience and platform dynamics.
- Create content for internal communication, regarding products and solution delivered, including newsletters, announcements, and updates.

4. Analytics and Reporting:

- Monitor and analyze social media performance metrics to evaluate the success of campaigns.
- Provide regular internal reports about sales, agents and salespeople performance;
- support sales team with quote effectiveness analyses

5. Engagement:

- Foster External and internal community engagement on social media platforms through responses, comments, and interactions.

6. Brand Consistency:

- Ensure brand consistency across all social media channels and internal communication materials.
- Work with design teams to develop visually appealing and on-brand content.
- Analyze and improve printed and electronic marketing material to be delivered to clients.
- Improve and maintain clients register at their portals

7. Trend Analysis:

- Stay abreast of industry trends, social media advancements, and internal communication best practices.

**Qualifications, Experience & Skills**
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1 to 2 years work experience as marketing analyst
- Proven experience in social media management and internal communication.
- Strong understanding of social media platforms, analytics tools, and internal communication platforms.
- Excellent written and verbal communication skills.
- Proficient in content creation and graphic design tools.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and the ability to develop innovative marketing strategies.
- Familiarity with social media advertising and paid campaigns is a plus.

**Behavioural Competencies**

Data Analytics.

Experiment Design Experience.

Forecasting.

Market Research Skills

Customer Service Know-how.

Creativity and Diversity of Thought.