Creative Planner

**Creative Planner**

Key Accountabilities:

- Develop brand and campaign strategies that align with business objectives and resonate with diverse customer segments
- Partner with creatives to shape and evolve ideas from concept through to execution
- Work closely with the head of creative strategy, designers, copywriters, and media planners to deliver integrated campaign ideas
- Dig deep into culture, trends, and consumer behavior to uncover insights
- Analyze campaign performance data and audience feedback to inform future strategy and creative optimization
- Support senior leadership in brand positioning, go-to-market planning, and long-term strategic initiatives
- Champion customer-centric thinking and innovative approaches across the agency team.
- Present strategies and ideas with impact — bringing clarity, confidence, and inspiration to every room.

Knowledge & Experience
- Experience in brand or communications strategy, with time spent in a top creative or advertising agency a major plus.
- A track record of guiding award-winning creative work
- Sharp understanding of how brands connect with audiences across digital, social, and traditional channels.
- Solid understanding of brand building, campaign development, and integrated marketing communications.
- Natural collaborator who thrives in a fast-moving, creative-first environment.
- Excellent storytelling, communication, and presentation skills to engage both internal stakeholders and senior leadership.

**Preferred Education/Qualifications**
- Bachelor’s degree in marketing, Communications, Advertising, or related field.
- Advanced degree (MBA, MA in Strategic Communications, or equivalent) preferred but not required.
- 5-10 years’ experience at a top tier creative agency as a planner or creative director.
- Portfolio of strategic work demonstrating impact on creative development and business outcomes.

**About McCann Worldgroup**:
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands earn a meaningful role in people's lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the world's most creatively-effective marketing services company in 2018, 2019, and 2020. The network is comprised of McCann (advertising), MRM (data science/technology/relationship marketing), Momentum (sponsorship and total brand experience), McCann Health (professional/dtc health care communications), and CRAFT (production).

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.

**Part of the MW Network**:
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).