Manager Portfolio Activation

1 semana atrás

Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

**Why being part of Coca Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

**What You’ll Do for Us**
- Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Actively work on regional market development to ensure the right implementation of projects
- Provide market input for the development of OU- and market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
- Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

***

**Qualification & Requirements**:

- Marketing and leadership experience (7+ years)
- Business, commercial and financial acumen
- Experience working in cross-functional and cross-geographical teams is preferred
- Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda
- Ability to support negotiations and alignment with key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to support, execute media buying (in partnership with Marketing procurement and IMX), as necessary

**What We Can **Do For You**:

- **Iconic & Innovative Brand**s: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Fanta, Del Valle & Topo Chico.
- **Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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