Director Hydration Innovation

**What You’ll Do for Us**
- Defines a compelling vision for strategic growth for our portfolio across markets to deliver business growth.
- Delivers ‘bold & brilliant’ marketing plans against the identified strategic growth pillar.
- Drives synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas.
- Drive effectiveness for profitable and sustainable business growth.
- Leads a team of marketing professionals to achieve brand revenue, profit, transactions, volume, market share and equity objectives through the identification of Operating Unit growth opportunities, the development of portfolio strategies, the creation and implementation of global/regional integrated marketing activities, and the monitoring and evaluation of initiatives.
- Oversees all key functional areas critical to the development of the brand, including positioning adaptation, strategic communication in close collaboration with integrated marketing communications and leads all activities behind the portfolio, directing the business with a holistic approach beyond just a marketing perspective.
- Identifies, analyzes and prioritizes categories’ strategic opportunities to achieve short and long-term growth business objectives.
- Develops operating unit brand strategies to maximize brand equity and share among targets throughout relevant consumption occasions.
- Oversees and coordinates brand development initiatives for the Portfolio, leading the development and production of all communication materials across all contact points.
- Oversees the training and development of employees through performance management system, career planning, coaching and feedback.
- Leads analysis of consumers’ habits and attitudes across all consumption occasions to capture revenue and profit growth.
- Understands and builds on regional differences to constantly provide consumers with relevant brand programs and activities.
- Approves integrated marketing programs that leverage key brand concepts to differentiate the brand from the competition while capturing mindshare and increasing purchase intent.

**Qualifications & Requirements**
- Bachelor’s degree in Business, Economics, Marketing, Engineering or related field.
- 10+ years of Category Management or equivalent experience in a fast-moving consumer goods (FMCG) company, including specific experience in the development and execution of consumer strategies and programs and sparking/stills brand experience.
- Proven record as team collaboration, management and development.
- Strategic thinking, planning and project management skills are required.
- Proficiency in marketing research tools, especially qualitative and quantitative studies
- Experience in profit & loss business management, content development, and understanding of general management are needed
- Proficiency with Microsoft Office Suite products is required, specifically Microsoft Excel
- Must possess, or be able to rapidly develop, a strong knowledge of products within assigned category and division sales requirements.

**What We Can Do** **For** **You**
- ** Leadership Development**: Our Company’s purpose clearly speaks to the importance of leadership. We feel everyone has potential to be a great leader at Coca-Cola and have set the bar high.
- ** Total Rewards**: Our benefits, called Total Rewards, is about the total value of working at The Coca-Cola Company. It is focused on the complete package of pay, benefits, learning and personal support you receive as a Coca-Cola employee.
- ** Learning & Development**: At The Coca-Cola Company we believe innovation can't happen without continuous learning and we provide our employees many ways to grow professional and personally.

**Skills**

Social Media; Digital Advertising; Category Management; Branding; Quantitative Research; Channels Strategy; Marketing Strategies; Customer Insights; Microsoft Office; Segmentation; Qualitative Research; Commercialization Strategies; Demand Generation Marketing; Key Performance Indicators (KPIs); Strategic Development
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.