Adpro Bg Content Producer

**AdPro BG Content Producer for BW Latam**

**ABOUT UNILEVER**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**JOB PURPOSE**

Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world.

As one of the world’s largest advertisers, Unilever is transforming marketing through its “Culture that Converts” model with a focus on Social-First Demand Generation. AdPro specialists are at the heart of this transformation ensuring that content production aligns with all our Business Groups' (BG) strategy, Unilever best practices and the One Unilever

Production strategy.

The AdPro Business Group Content Producer, servicing the LatAm region based in Brazil, is embedded within a Business Group and leads the end-to-end, day-to-day execution of content production across all its brands. This role ensures high production standards across formats and markets, champions social-first content and drives scalable innovation. In

Balancing hands-on production and cross-functional collaboration with operational excellence across the Region there is exposure to global content strategies, AI-enabled solutions and diverse production models not typically found in traditional roles.

The Content Producer reports into the Global AdPro Senior Content Producer in the same Business Group as well as a 'dotted' line to a regional line manager in LatAm.

Some travel may be required.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Production and across the AdPro Community;
- Production Execution & Oversight;
- Maintain full transparency on all planned advertising production activities (Digital, Social, TV, Print, Radio, etc.);
- Review all allocated briefs and storyboards to assist brand project leaders in achieving the objectives of the brief within the desired budget;
- Manage the negotiations of all cost estimates with agencies and production companies including liaison with Unilever brand teams and creative agencies while maintaining the correct balance between quality and cost;
- Support and resolve day-to-day issues related to all aspects of production and filming, including last-minute changes to advertising production;
- Support Senior Content Producer to develop creative agency relationships along with third-party production suppliers, including but not limited to, production, post, sound, music, animatic, talent procurement suppliers etc;
- Manage direct production projects as an internal producer for brand teams in your Business Group. Plan and provide solutions to brand teams on all aspects of production e.g. annual production planning;
- Manage and support content process optimization, support Digital Twins & Super Shoots implementation and work on supplier strategy, training and engagement for consistent execution and savings. Deliver improved planning of asset production and production workflow processes;
- Support the AdPro Senior Content Producer with providing quarterly production efficiency data, provide reports on AdPro savings and KPIs, deal with any ad hoc Business Group finance and procurement requests, and support defining workflows for AdPro commodity codes;
- Support the AdPro Senior Content Producer to implement Business Group initiatives like AI-enabled production, Digital Twins and Super Shoots aligning with your BG needs;
- Support the AdPro Senior Content Producer in the implementation and identification of innovation solutions and collaborate to strengthen programs in alignment with Business Group charters.

**Experiences & Qualifications**
- Bachelor’s degreed completed;
- Currently (or previously) working as a Production Company Producer, Creative Agency Producer or in a similar role;
- Deep understanding of all production methods, this is a specialist role requiring robust hands-on experience;
- Must be conversant in the related areas of talent, licensing, production insurance, music and all aspects of film/video/stills production;
- Must have knowledge of the production landscape in your Region;
- Experience with AI-enabled production innovation Production & Commercial Expertise;
- Advanced English is essential, other languages are a plus;
- Fully conversant in talent, licensing, production i