Analista de Marketing Digital

Flowwow is a marketplace for gifts, flowers, sweets, plants, and lifestyle goods. We are an international team present in more than 10 countries and more than 1000 cities worldwide Our mission is to make people think of us when they think of gifts. We have now entered the Brazilian market, where we are moving at a high speed and startup atmosphere. A little about our achievements worldwide: - 150,000 fulfilled orders per day with a negative rate of 1.5% in Europe. - Retention rate is 65% - 65-75% of orders customers make through apps CUSTOMERS MAKE THROUGH APPS - 98.5% of orders are rated 4 and 5 - and many more We need someone who will work in a Growth Hacking team format now but will eventually become a strong marketing team leader **Responsibilities**: - Lead the implementation of digital marketing campaigns aimed at attracting customers and partners; - Work with third-party agencies and internal teams to ensure campaigns are aimed at timely achieving desired goals; - Develop plans and implement marketing strategies; - Propose initiatives to optimize results to achieve campaign goals; - Propose ideas for implementing and improving task metrics; - Track and analyze results and the impact on the customer's marketing funnel; - Create reports and mechanisms for monitoring the digital efficiency of various initiatives, documenting and sharing key lessons learned, results, and best practices; - Build your team in the future. What you should possess: - Middle-level marketing specialist; - Proven track record of driving rapid and sustainable growth for the business; - Experience setting up advertising campaigns and specific successful cases; - High performance in the B2C segment; - Experience working with digital marketing strategies and lead generation; - Experience working with campaign data analysis and reporting; - Building CJM (JTBD), sales funnel, experience working with Google Analytics, Big Query, raw data; - Experience in developing and conducting paid advertising campaigns; - Knowledge of metrics such as CPL, CAC, MRR, LTV; - Knowledge of PPC, Meta Ads, Google Ads, TikTok Ads, Display, Remarketing, and LinkedIn Ads, look-alike; - Google Ads certificates. What will be an advantage: - You have worked in marketplaces; - You know the rules of shopping behavior in Brazil; - Upper intermediate level of English. What you will learn working with us: - Quickly establish work with a result of rapid growth - Effectively interact with contractors and employees - Manage and build your team - Work with unique knowledge of the global marketing team, both in terms of tools and non-standard marketing approaches - Real growth hacking approach to rapid changes and hypothesis testing - Experience in a company that is growing at a three-digit growth rate - Experience in hiring and managing a marketing team. Conditions: LGBTQIA+ friendly - Competitive salary in the market of strong specialists - Working in a strong and dynamically developing team - Office at Wework in Sao Paulo + the opportunity to work from home (although we prefer to work together while we are small) - Travel reimbursement Португальский: Flowwow é um marketplace para presentes, flores, doces, plantas e produtos de estilo de vida. Somos uma equipe internacional presente em 24 países e 950 cidades em todo o mundo Nossa missão é fazer com que as pessoas pensem em nós quando pensam em presentes. Agora, entramos no mercado brasileiro, onde estamos nos movendo em alta velocidade e em uma atmosfera de startup. Um pouco sobre nossas realizações em todo o mundo: - 150.000 pedidos atendidos por dia com taxa negativa de 1,5% na Europa. - Taxa de retenção é de 65% - 65-75% dos pedidos são feitos pelos clientes através de aplicativos. - 98,5% dos pedidos são classificados com 4 e 5 estrelas - e muito mais. Nossa força está em nossos produtos (aplicativos para clientes, parceiros e mensageiros) e nossa equipe com uma cultura corporativa muito forte de "Velocidade, Foco, Resultados". Precisamos de alguém que trabalhará em formato de equipe de Growth Hacking agora, mas que eventualmente se tornará um forte líder de equipe de marketing **Responsabilidades**: - Liderar a implementação de campanhas de marketing digital destinadas a atrair clientes e parceiros; - Trabalhar com agências terceirizadas e equipes internas para garantir que as campanhas sejam direcionadas para alcançar os objetivos desejados dentro do prazo; - Desenvolver planos e implementar estratégias de marketing; - Propor iniciativas para otimizar resultados para atingir os objetivos da campanha; - Propor ideias para implementar e melhorar as métricas de tarefas; - Acompanhar e analisar resultados e o impacto no funil de marketing do cliente; - Criar relatórios e mecanismos para monitorar a eficiência digital de várias iniciativas, documentando e compartilhando lições aprendidas, resultados e melhores práticas; - Construir sua equipe no futur