Lad Marketing Retail Leader

LAD Marketing Retail Leader -220002G0

**Applicants are required to read, write, and speak the following languages**: English

**Preferred Qualifications**
**Introduction**

We are a company that believe that PEOPLE must be in the center of the strategy. We have a strong

purpose: Transform the world empowering people through innovation. Business transformation, education, innovation, entrepreneurship, diversity and inclusion are our main drivers to make it it real and concrete.

We see every new hiring process as an opportunity to find passionate people that beyond the hard skills, really connects to our culture. We value who you are, and want you to bring 100% of you to work - you cannot be the best in what you do if you cannot be you 100%.

We have been doing an amazing transformation in Latin America, taking risks, to make our employees proud, our customers satisfied with our services, and this is what we value - this combination of happy employees and happy customers.

The marketing team is a strong team that combines business a strategy to deliver short-term business results and long-term brand value. And we love to have passion in everything we do. After the pandemic, the dynamic for brand experience has changed profoundly, what brings a great opportunity for brands to reimagine the way they interact with audiences and with us was not different.

So if you enjoy thinking through each nuance of the buyer’s journey as you create integrated marketing plans across digital and offline channels. If you are intensely data-driven and know what it takes to improve marketing conversion rates and drive success. And are eager to ultimately enhance performance across the entire campaign lifecycle. **Then you have got the right fit for the Program Leaders Team**

We are looking for a passionate and talented person who will join our team that is running a Squad transformation across **Latin America for a Modern Marketing. We’re the right piece to connect strategic areas across region and you can be part of it**

This includes the Industry Cloud strategic planning, campaign, virtual team collaboration, and metrics monitoring and reporting.

The **Marketing Retail Leader** will collaborate closely with a core team of Regional Marketing leaders that help drive the campaign designed by regional, global and product marketing, including identifying targets, value propositions and, use cases to drive transformational growth for the Retail Industry.

The Marketing Consultant will work closely with marketing peers, such as Events, Advertising, Communications, Digital Demand Generation, Social, Content Central, CRM and Data team, Global Customer Programs - Customer Cases, Marketing Operations, and Partner Marketing, to ensure alignment around our Retail strategy.

The role will be reporting into the Industry Program Leader Manager.

**Key Responsibilities**
- Development of communication macro programs to promote Oracle's Industry solutions & services.
- Integrate local/ regional campaigns to drive our strategy and enhance our GTM focusing on retail industry.
- Drive tracking and analysis of metrics, Budget and KPIs and present to management.

**Key Activities**
- Develop Industry Strategy and Go to Market
- Regional and Global Programs
- Campaign Management & Metrics Analysis
- Aligned and Review Industry Content
- Squad governance and management
- LAD Integrated Calendar
- Sales Industry Alignment
- KPIs analysis and management

**Preferred Qualifications**
- At least 5 years in Software/Technology marketing or Retail Industry
- Digital Campaigns, Field, or channel marketing background helpful;
- Experience in strategy, planning, and integrated marketing campaigns across teams;
- Must have solid understanding of market segmentation; strategy, planning of modern marketing activities, execution experience of digital campaigns;
- Ability to rapidly learn, internalize and leverage product/campaign information is essential;
- Ideal personality traits - Driven, proactive, creative, team player, enthusiastic, able to work under pressure and results orientated;
- Flexible and able to shift strategies and tactics when required;
- A keen attention to detail is highly preferred;
- Strong organizational, project management and communication skills are required;
- Expertise in modern marketing best practices;
- Experience in business analytics or business intelligence
- English and Spanish are essential
- Ability to work on a cross regional team and with remote management

**Detailed Description and Job Requirements**

Development of communication programs to promote Oracle's products & services.

Integrate advertising into the marketing campaigns. Maintain regular interface within the organization and with external suppliers and agencies. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Use professional concepts, company policies