Country Manager

Há 4 dias

Mato Grosso, Brasil Ventures Lab Tempo inteiro

Your primary responsibility will be to take ownership of the execution of the brand strategy and identity in the Canada/Ontario market and lead the dedicated team in charge of this market’s product and commercial initiatives. You will also monitor financial results, player behaviors, and market insights to optimize strategy.

**Key Responsibilities**:

- You will be responsible for the growth and optimization of the casino website targeting Ontario and the rest of Canada.
- Define and communicate the local market/regional strategy, including commercial and product offerings for your assigned market, while continuously monitoring competitive positioning and future regulations.
- Collaborate with various teams to define and communicate the local market strategy, marketing and brand strategy, and operational plans.
- Work with the affiliate team to develop a marketing and brand strategy, ensuring an optimal media mix to drive mass-market player acquisition, provide a healthy ROI, and establish the brand. Extend market distribution via affiliate partnerships or media buying.
- Lead all activities related to the market, providing daily strategic leadership.
- Manage the dedicated team, product, and commercial initiatives to ensure targets are successfully met.
- Oversee all marketing activities, developing market-led operational processes, reporting, and analytical requirements.
- Monitor financial results, player behaviors, and market insights to drive optimization of strategy and tactical plans.
- Manage and optimize the annual budget, assist with quarterly business reviews and revenue forecasting, and provide regular reports to the Senior Management Team.
- Collaborate with the Product team across the full player journey, establishing effective continuous improvement initiatives to enhance acquisition, conversion efficiency, player onboarding, retention, and yield.
- Provide leadership and direction to cross-functional teams while working closely with other Regional Directors/Managers, Product/Business Owners, and cross-departmental teams to capture and optimize synergies.

**Requirements**:

- Previous experience in iGaming/Online Casino/Sports Betting is a must
- Previous online marketing or country manager experience within the Canadian market
- A deep understanding of the Canadian mindset, having lived there or having thorough knowledge of the culture
- Experience working with remote teams across multiple time zones
- Ability to analyze data, act quickly, and drive change to achieve goals and targets
- Strong commercial acumen
- Excellent networking and influencing skills
- A proactive leader who leads by example

**Our offer**:

- Competitive salary synonymous with skills and experience
- Opportunity to make a real impact in a developing organization
- **Consultancy contract within EU on a full time basis with 25 days PTO**
- or employment contract if you are based in Bulgaria, Hungary or Malta

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