Regional Marketing Sr Analyst

Company Overview:
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

LI-Hybrid

Team Overview:
As a Regional Marketing Senior Analyst, you’ll be an essential part of 99Food’s regional growth engine. This role focuses on the tactical execution of restaurant acquisition and engagement initiatives, helping ensure our partners are visible, active, and aligned with our brand across key cities.

Role Responsibilities:

- Supporting local marketing efforts to drive restaurant sign-ups and onboarding readiness through campaigns, assets, and toolkits.
- Helping activate restaurant and user marketing campaigns that contribute to city-level operational and revenue targets.
- Tracking regional promo engagement, online rate, and feature adoption among restaurants.
- Partnering with regional commercial teams to execute POS deployment, onboarding kits, and trade dress installation.
- Coordinating training sessions, benefit campaigns, and loyalty initiatives for restaurant partners.
- Ensuring brand compliance across restaurant assets in local markets, with periodic audits and recaps.

**Analyzing campaign results and supporting continuous improvement of activation strategies.**

Role Qualifications:

- 2-4 years of experience in marketing operations, trade execution, commercial support, or regional marketing.
- Strong organizational skills and the ability to manage multiple activations at once.
- Experience contributing to initiatives that drive measurable outcomes at the local or city level.
- Attention to detail and passion for hands-on execution in a fast-paced environment.
- Ability to collaborate with commercial and creative teams effectively.
- Comfortable with reporting tools and performance tracking.
- Fluency in Portuguese and basic English.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**Diversity & Inclusion**

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).