Social Media Manager

1 semana atrás

Sao Paulo, Brasil Green Park Content Tempo inteiro

Responsabilities
- To produce best-in-class social media strategies that deliver outstanding

results
- To develop and grow social media and outreach management as a

service for GPC clients
- To work effectively within the parameters of the social media process
- Manage and maintain processes across social media projects in the

agency
- Ownership of social media and outreach strategy for assigned GPC

projects
- Conducting industry research and data analysis to identify the most

appropriate strategic approaches to client projects
- Working with social media and outreach teams across Latam to ensure

outputs meet client briefs
- Overall measuring the quality of social media service from the agency
- As leaders within our global function, we steer defined competence and

play a significant role in evolution of GPC’s social media and influencer
outreach offerings
- Lead by owning Social Media & Outreach strategy across Latam, working

cross-functionally with team members globally, to ensure synergy and
social media impact for the brands at scale.
- Responsible for leading strategic development and execution of social

market communications and initiatives that support and build the brand
within the users and its communities across Latam.
- Guardianship and governance of social strategy, channel architecture and

best in class content across Latam. Ensuring platform knowledge,
audience insights, performance data and measurement are at the heart
of the social media & influencer outreach strategy.
- Continuously coach team members across Latam to enhance internal

digital capabilities on global social media and outreach strategy through
creative campaign toolkits, trainings and sharing of best practice. Ensure
team is monitored on a daily basis to deliver, publish, amplify, track and
optimise content accordingly.
- Spearhead social media and outreach innovation pilots to support

business goals, with close alignment with clients’ brand marketing teams.
- Serve as a direct liaison to clients and multiple stakeholders across

organization as brand custodian to develop smart, integrated approaches

to local and global campaigns, as well as provide educational guidance
and expertise to the broad internal global social network.
- Demonstrate communication excellence with presentations, trainings,

webinars, social strategy update calls to key stakeholders.
- Briefing and managing Social Media Content toolkit production for

regional Latam assets, then managing rollout across Latam markets.
- Develop monthly regional social media content and outreach toolkits

accordingly, then manage rollouts across Latam markets.
- Creating KPI framework, through which cross-platform performance is

continuously measured and evaluated.
- Leading analytics and insights by compiling key metrics report across

Latam.

Requirement
- 3 years' experience as Social Media Manager
- Proficiency in social media platforms
- Proficiency in implementing and operating social listening and social

management tools (socialbakers, iconesquare, stilingue, etc.)
- Experience in planning and implementing cohesive marketing projects

across different business.
- Being creative, resouceful, and collaborative
- Excellent team management skills
- Preferably educated to degree-level
- Strong writing and communitation skills
- Client facing skills
- Advanced English
- Experience within a similar role in an agency enviroment higthly desirable

**Job Type**: Subcontract

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