Data Scientist

Responsibilities
Team Introduction:

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change, while also measuring internal impact caused by these strategies.

About the Role:

We are looking for a Data Scientist to join our team and help drive better decision-making through robust data analysis, scalable reporting, and actionable insights. This role is focused on transforming data into business intelligence that supports strategic and operational initiatives across TikTok's advertising business.

The ideal candidate is curious, detail-oriented, and capable of translating complex data into clear, actionable recommendations for a variety of stakeholders, including senior leadership.

We seek a highly analytical, empathetic person who is looking to help build our Marketing Science discipline, where execution and data-driven thinking in a fast-growth environment will be critical for success.

Responsibilities:

• Act as an internal partner supporting and structuring end-to-end analytical initiatives by framing business problems, defining analytical approaches, and delivering impactful solutions.

• Define and monitor strategic KPIs, partnering with other teams to refine and continuously track key metrics that align with organizational goals and growth strategies.

• Conducting in-depth analysis and building reports to monitor the impact of TikTok's measurement programs, identifying trends, risks, and growth opportunities.

• Collect, process, and structure data from various sources using SQL, Python, or R. Design and develop scalable analytical and reporting solutions such as tables, datasets, models, and dashboards.

• Deliver data support for both short-term and long-term business plans from strategic scope to execution with an in-depth analysis.

• Collaborate closely with cross-functional teams, including Sales, Strategy, Product, and Global Data teams to deliver impactful analytical solutions.

• Foster a data-driven culture by influencing internal teams and promoting the adoption of data-centric thinking. Contribute to internal documentation, best practices, and team knowledge-sharing efforts.

Qualifications
Minimum Qualifications:

• 3+ years of experience in data analytics, marketing analytics, or data-driven business strategy.

• Ability to interpret and communicate data insights compellingly through reports and presentations.

• Experience working with large datasets and strong analytical skills, preferably using tools like Excel, SQL, Python, or R.

• Proficiency with data analysis, automation, and data visualization tools.

• English language due to the cross-functional collaboration.

Preferred Qualifications:

• Knowledge of media buying, auction-based platforms, and effectiveness measurement.

• Experience in digital advertising, advanced marketing, data-driven organizations, technology companies, or measurement suppliers.

• Experience working in cross-functional, global teams.

• Experience with incrementality testing, brand lift studies, or multi-touch attribution is a plus, but not required.

• Proactive, self-starter with strong problem-solving skills and attention to detail.

• Ability to thrive in a fast-paced environment with excellent time management and prioritization skills.

• Strategic thinking capacity, with the ability to quickly understand the business and identify the connection between business and data performance.

About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​