Content Strategist

Company Description
About M3:
A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include , , , , , and M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes' Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Business Unit Mission
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

Job Description
The
Panel Content Strategist
is responsible for leading the planning, creation, optimization, and management of written and multimedia content across all centralized panel brands within the M3 Group. This role ensures that all content aligns with the organization's brand guidelines and strategic objectives, enhances user experience, and drives business results. The ideal candidate is a strategic thinker with a passion for storytelling, and a strong command of content operations with excellent leadership capabilities.

Essential Job Functions
Team Leadership & Stakeholder Collaboration

• Manage and support the content team, ensuring timely delivery of high-quality content.
• Provide direction, feedback, and oversight on team performance and daily operations.
• Collaborate closely with internal stakeholders and cross-functional teams across all panel functions and brands.
• Partner with the Senior Manager Global Brand & Engagement to execute strategic marketing initiatives both regionally and globally.
• Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed.

Content Strategy & Editorial Execution

• Implement and manage an existing centralized content strategy, ensuring continuity and alignment with brand and business objectives.
• Maintain the editorial calendar across centralized panel brands, ensuring timely, relevant, and engaging content publication.
• Identify content gaps and provide recommendations to improve content relevance and performance.
• Approve and review content assets to ensure quality, consistency, and brand alignment.

Content Quality, SEO & Performance

• Produce SEO-optimised, user-focused content that drives engagement and supports lead generation goals.
• Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager.
• Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour.
• Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video).

Content Operations & Governance

• Uphold and enforce content guidelines, editorial standards, and branding requirements.
• Liaise with freelances and manage monthly reporting and invoicing related to external vendors.
• Support the ongoing development of content tools and platforms.
• Maintain a high level of organization, ensuring content workflows and project deadlines are consistently met.

Qualifications
Competencies & Skills

• Passion for content creation.
• Strong creative thinking, with the ability to generate fresh ideas and content concepts.
• Proficiency in SEO best practices and content optimization strategies.
• Skilled in managing content across multiple platforms and adapting content for different audiences.
• Exceptional attention to detail, organization, and project/time management skills.
• Comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams.
• Analytical mindset with the ability to measure performance and make data-driven decisions.
• Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools.
• Familiarity with Adobe Creative Suite and basic HTML/web publishing is a plus.

Required
Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, content strategy, or a related role.
• Proven experience managing content teams and editorial calendars.
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills, with attention to detail.

Preferred

• Experience in healthcare, B2C marketing, or global/multi-brand environments.
• Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite.
• Basic knowledge of HTML and web publishing.