Agency Pod Lead

Responsibilities
Team Introduction

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

About the Role

TikTok is seeking an Agency Pod Lead to support our organization in the São Paulo office. The ideal candidate will have extensive experience in selling cross-network solutions and a proven ability to engage and influence executive-level agency contacts, driving new business opportunities. They should also have experience working with executive stakeholders across Social, Video, Mobile, and Digital teams. Scaling agency investment successfully is a crucial requirement for this role.

Above all, the candidate should have a demonstrated track record of cultivating strong relationships with key agency executives. In this role, you will collaborate cross-functionally with members of the TikTok sales organization to onboard priority accounts and transition agency partners from a vendor to a strategic partner status. You'll bring a creative mindset, meticulous attention to detail, and strategic acumen to establish and foster long-term business partnerships with agency partners.

In this role, the candidate will lead and manage a high-performing sales team, providing guidance, mentorship, and support to achieve individual and team goals. Also, will conduct regular performance evaluations, provide constructive feedback, and identify opportunities for professional development with the goal of fostering a collaborative and positive team culture that encourages creativity, innovation, and business growth.

Responsibilities

• Identify, prioritize, and secure business opportunities;

• Drive revenue for TikTok by seeking and growing relationships across various agency teams, going beyond the media team, and being able to establish these connections with account services, creative, social, planning and data teams;

• Lead strategy and negotiation across the full spectrum of agencies including Big Six, Mega Indies, Indies, and performance-driven agencies, tailoring approaches to each segment's unique characteristics and needs;

• Lead and optimize sales processes, implementing proven methodologies and dynamics to maximize team performance and results;

• Drive product adoption aligned with TikTok's current and future offerings;

• Use a consultative approach by offering strategic media solutions to all clients, positioning TikTok as a full funnel platform;

• Create a successful strategy in leading scalable and 1:many initiatives to drive growth and agency development at scale;

• Create compelling sales propositions utilizing internal and external data for respective regions;

• Liaise with cross-functional teams on structuring and executing operational and strategic initiatives;

• Create a rhythm of the business with excellence in execution, including activities such as quota setting, forecasting, pipeline and sales metrics hygiene;

• Develop and implement best practices for client interaction, sales, and services;

• Create persuasive sales presentations using market trends and case studies;

• Ensure that our agency partners receive the highest level of sales and operational customer service;

• Lead and create strategies to develop and educate agency ecosystems towards TikTok;

• Contribute to lead and create programs for agencies that will drive long-term growth for TikTok.

Qualifications
Minimum Qualifications

• Substantial experience in marketing, brand advertising, media sales, and/or online advertising experience. Strong and deep knowledge of the agency ecosystem in Brazil and proven track record of building, developing, and leading high-performance teams;

• Proven experience managing senior sales teams, preferably in the technology sector, with demonstrated success in team development and performance optimization;

• Deep expertise in performance media and data analytics, with ability to translate insights into actionable sales strategies;

• Comprehensive understanding of the Brazilian advertising agency landscape, including Big Six, Mega Indies, and Indies agencies, with established relationships and proven ability to navigate their unique dynamics;

• Expert knowledge of social media, mobile apps, and digital and mobile marketing;

• Expertise in performance campaigns / KPIs and measure solutions with knowledge of the self-serve platform, auction, and biddable form of digital advertising buying;

• English proficiency is required because the role involves frequent communication with global teams and stakeholders across global markets.

Preferred Qualifications

• Leading and developing relationships at a regional and global level;

• Spanish proficiency is a plus because the role involves frequent communication with Latam teams and stakeholders.

About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​