Demand Generation Lead, Pressable
Há 6 dias
- Own the campaign calendar, planning and sequencing campaigns to support ICP focus, product priorities, and sales objectives
- Design and execute segmented and ABM campaigns for high-value accounts and key buyer segments
- Lead end-to-end campaign execution across paid media, email, content, webinars, events, and sales enablement
- Run competitive and tactical campaigns to support sales motions, win-back initiatives, and pipeline acceleration
- Collaborate with Sales to ensure campaigns are actionable and drive follow-up, personalization, and opportunity progression
- Monitor and analyze campaign performance, optimizing based on KPIs such as MQLs, SQLs, conversion rates, pipeline value, and CAC
- Manage timelines, dependencies, and cross-functional stakeholders to ensure campaigns launch on time and on brand
- Utilize AI tools to accelerate audience research, creative iteration, personalization, and performance analysis
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#LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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