Content Marketing Manager
Há 4 dias
- Develop and execute the content marketing strategy to drive traffic, engagement, leads, and customer retention.
- Manage editorial planning, including content calendars, categorization, governance, and alignment with brand voice.
- Create, edit, and optimize content across blogs, research reports, newsletters, and digital channels.
- Collaborate with cross-functional teams to integrate content programs with broader marketing campaigns and initiatives.
- Monitor, analyze, and report on content performance, social engagement, and conversion metrics, making data-driven recommendations for improvement.
- Oversee internal and external content resources, including writers, designers, and agency partners.
- Ensure content supports educational initiatives, thought leadership, and promotion of products and services.
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