Trade Marketing Analyst

CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description
Trade Marketing Analyst plays a key role in driving brand visibility and commercial performance across Brasil

markets. This position is responsible for planning and executing strategic trade marketing initiatives, supporting

sales teams, and ensuring excellence at the point of sale. By analyzing sell-in and sell-out data, managing

promotional activities, and collaborating with cross-functional teams, the analyst contributes directly to the

growth and positioning of Mattel's brands in retail environments.

What Your Impact Will Be

• Planning and execution of Trade Marketing campaigns aligned with commercial and brand strategies, aiming to increase visibility and conversion at the point of sale (POS).
• Development of promotional and visual communication materials for POS, including displays, giveaways, signage, and store branding.
• Management of promotional actions and brand activations, such as events, product sampling,
• demonstrations, and seasonal campaigns, ensuring alignment with marketing and sales objectives.
• Relationship management with commercial partners, clients, and internal teams, acting as a bridge between marketing, sales, and operations to ensure effective execution of initiatives.
• Negotiation with suppliers and agencies for material production, service contracting, and promotional execution, focusing on cost optimization and quality.
• Sell-in and sell-out data analysis, identifying opportunities, risks, and market trends to support strategic decision-making and campaign adjustments.
• Retail execution monitoring, including store visits, audits, and tracking of execution KPIs such as shelf share, out-of-stock rates, and brand visibility.
• Budget control and management for Trade Marketing activities, including financial planning, expense tracking, and reporting.
• Support to the sales team, providing materials, insights, and strategies to boost sales and strengthen brand presence across channels.
• Involvement in all product categories, with a primary focus on POS and retail execution demands.
• Participation in regional and global meetings, contributing local insights and aligning strategies with international stakeholders.
• Availability for operational tasks, such as transporting materials, setting up displays, stocking stores, and supporting events when needed.
• Collaboration with departments such as logistics, planning, and marketing, ensuring synergy and smooth execution of initiatives.

Qualifications
What We're Looking For

• Bachelor's Degree Marketing Technologist
• Bachelor's Degree Advertising and publicity
• Previous experience (2–4 years) in Trade Marketing, Marketing, or Sales, preferably within consumer goods, retail, or toys/entertainment industries.
• Experience collaborating across multifunctional teams (sales, marketing, operations).
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Proficiency in budget management and performance tracking.
• Knowledge of retail dynamics, shopper behavior, and trade marketing tools.
• Excellent organizational skills and attention to detail.
• Strong communication and negotiation abilities, both written and verbal.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization tools is a plus

Additional Information
What It's Like To Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

We collaborate
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute
We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https and .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.