Email Copywriter

About the company

Globalfy

is an all-in-one platform to simplify doing business in the US: open, manage, and expand to the American market from anywhere.

We are a company that grew more than 500% in the last few years. Our business is #BORNTOBEGLOBAL, and there are plenty of opportunities for you to grow and develop your career with us. Our team members are part of a successful story and they make a difference in the world.

Apply for this incredible opportunity to become a #Globalfire

Why work at Globalfy

At Globalfy, we embrace diversity and celebrate the unique cultures and backgrounds of our global team. Here, you'll find an inclusive and dynamic work environment, with opportunities to learn, grow, and thrive with more than 50 talented colleagues from five different countries.

We offer a thoughtful benefits package designed to support each team member's well-being and professional journey, while creating a workplace where everyone feels valued, heard, and empowered to contribute.

Our clients rely on us for effective, high-quality solutions that help them confidently expand their businesses to the US. Our services include:

• Business Formation

• Bookkeeping Services

• Tax Services

• Virtual Address

Who we are looking for

Curious minds and hands-on problem solvers who aren't afraid to think differently and help drive meaningful results

About the position

We're looking for an Email Copywriter to join our CRM team and write high-performing messages for every stage of the lead and customer lifecycle. This role is ideal for a creative, data-informed writer with experience in B2B communication, preferably in startups or SaaS companies. You'll play a key role in engaging international leads and customers with clear, compelling, and conversion-driven content that reflects Globalfy's brand voice.

Your main responsibilities

• Write persuasive, action-oriented content for email marketing automations, WhatsApp messages, newsletters, and customer engagement campaigns;
• Write and edit high-quality content in English and Spanish, adapting style and tone for different audiences and markets;
• Collaborate with CRM, Product, CX and Sales teams to align messaging with audience segments and funnel stages;
• Create and iterate on automated and manual lifecycle campaigns (onboarding, retention, upsell, reactivation, Black Friday, promotions, lead nurturing, etc.);
• Tailor copy to LatAm and international markets (like Spain and Portugal) , always with a focus on the U.S. business landscape;
• Conduct A/B tests and use performance data (open, click, conversion rates) to improve engagement and ROI;
• Ensure messaging follows our brand voice;
• Manage content calendars and help scale CRM efforts with consistent, localized messaging across different regions;
• Stay updated on email marketing trends, AI tools and compliance best practices (like CAN-SPAM) to bring innovative ideas to the team.

Minimum knowledge, skills and abilities required

Education and Experience:

• Proficiency in English and Spanish;
• 2–4 years of experience writing email and CRM copy for B2B audiences;
• Background in tech companies, SaaS, fintech, startups, or agencies specialized in international B2B marketing (ownership experience, not only execution).
• Strong portfolio showcasing multichannel content copywriting (e.g. email, WhatsApp, onboarding messages or newsletter) in English and Spanish;
• Understanding of CRM strategy and lifecycle marketing is a big plus.

Skills and Abilities:

• Exceptional storytelling and copywriting skills with attention to cultural nuance across different markets, focusing on clarity, conversion, and tone adaptation;
• Ability to create strategic, engaging content that resonates with diverse audiences;
• Ability to write for different stages of the customer lifecycle and across multiple channels;
• Familiarity with CRM tools (e.g. HubSpot or similar ones) and basic analytics;
• Proactive, data-driven mindset with the ability to work independently and as part of a cross-functional team;
• Strong organizational skills and ability to manage multiple projects in a fast-paced, agile environment.
• Creativity, autonomy, and strategic thinking to thrive in startup or scale-up contexts.

You'll stand out if you have…

• Worked in a startup or scale-up environment with B2B focus;
• Previous experience building lifecycle campaigns from scratch or optimizing email journeys with measurable success;
• Hands-on experience with promotional and Black Friday campaigns;
• Proficiency in Portuguese.

What you'll find here

• A true builder's environment, with autonomy and real ownership;
• Space to test ideas;
• A high-performing team and challenging, meaningful projects;
• The opportunity to grow with the company and leave your mark;

Benefits you will have

• Monthly Self-Development Budget including language courses (EN, SP and PT);
• PTO balance;
• Home office supply budget;
• Sick hours policy;
• Individual development programs;
• Bereavement policy;
• Parental and marriage leave policy;
• Referral bonus;
• Equipment to work.

Schedule

Mon - Fri 9:00 am - 5:00 pm (East-time)

The position is full-time, which means that you must be available every working day between 9 am and 5 pm EST due to time-zone changing according to Daylight saving time in the United States.

Type of recruitment

Remote (Colombia)

Our selection process

We want you to have a smooth and transparent experience throughout your journey with Globalfy.

Here's what you can expect from our selection process:

• Screening

• Interview with HR

• Interview with the Hiring Manager

• Live assessment

• Reference verification

Note: The selection process may vary depending on the position and can include additional stages if necessary.

We're looking forward to your application