Growth Marketing Specialist

Clara is the fastest-growing company in Latin America. We've built the leading solution for companies to make and manage all their payments. We already help over 20,000 large and growing businesses operate with agility and financial clarity through locally issued corporate cards, bill pay, financing, and a powerful B2B platform built for scale.

Clara is backed by some of the most successful investors in the world, including top regional VCs like monashees, Kaszek, and Canary, and leading global funds like Notable Capital, Coatue, DST Global Partners, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Citius, Endeavor Catalyst, and Goldman Sachs - in addition to dozens of angel investors and local family offices.

We're building the financial infrastructure that powers high-performing organizations across the region. We invite you to join us if you want to be part of a fast-paced environment that will accelerate your career and support you to do some of the best work of your life alongside a passionate and committed team distributed across the Americas.

As a Growth Marketing Specialist, you will be responsible for acquiring and retaining high-quality leads by planning and executing integrated marketing campaigns, driving brand awareness, and providing local insights for the Colombian market. You will work alongside the global marketing structure and also the local sales and account management teams.

What you will do:

• Implement and define country-level KPIs and metrics.
• Have a data-driven approach to growth, optimizing budget to reach acquisition targets.
• Build a test and learn culture by running multiple experiments, tracking results, extracting insights from data proposing new actions, and defining the next steps.
• Knowledge of SEO and Organic Marketing.
• A strong grasp of Online Customer Acquisition, A/B Testing, and metrics-driven marketing.
• Organization of high-level networking events for clients and media.
• Work alongside the sales team in order to drive customer acquisition, by deploying account-based marketing strategies.
• Contribute to the Lifecycle/CRM campaigns to accelerate the adoption funnel.
• Coordinate invoicing and payments for local vendors.
• Brief and coordinate local campaigns with the global marketing teams. Ex. Design, content, brand.
• Develop customer testimonials and obtain customer feedback and competitor insights.
• Generate marketing campaigns that drive the adoption of different product features, such as our b2b payments solutions.
• Optimize and keep track of the marketing budget for Colombia.

Requirements for this position are:

• 6-8 years of proven experience in a similar role.
• Business English proficiency.
• Previous experience in Startup environment.
• AI tools experience (chatGPT, N8N, Gemini, among others
• Experience working with B2B SaaS companies is a plus.
• Familiarity with OKR and Project Management methodologies.
• Proven record of successfully deploying country-level marketing campaigns.

Skills

• Copywriting
• Proactive, receptive to changes.
• Ability to handle multiple projects simultaneously and independently.
• Excellent stakeholder management.
• Confidence, charisma, communication, and people skills.
• Hands-on and autonomous professional, who takes ownership and gets things done.

At Clara, you'll have the autonomy, speed, and support to make meaningful impact — not just on your team, but on how organizations are run across Latin America.

• We're the leading B2B fintech for spend management in Latin America.
• Certified as one of the world's fastest-growing companies, a Great Place to Work, and a LinkedIn Top Startup.
• Passionate about making Latin America more prosperous and competitive.
• Constantly innovating to build financial infrastructure that enables each of our customers to thrive.
• Product-led, high-talent-density culture — designed for builders who raise the bar.
• Proud of our open, inclusive, and values-driven environment.

• #Clarity. We say things clearly, directly, and proactively.
• #Simplicity. We reduce noise to focus on what really matters.
• #Ownership. We take responsibility and never wait to be told.
• #Pride. We build products and experiences we're proud of.
• #Always Be Changing (ABC). We grow through feedback, risk-taking, and action.
• #Inclusivity. Every voice counts. Everyone contributes to our mission.

• Competitive salary and stock options (ESOP) from day one
• Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)
• Annual learning budget and internal accelerated development paths
• High-ownership environment: we move fast, learn fast, and raise the bar — together
• Smart, ambitious teammates — low ego, high impact
• Flexible vacation and hybrid work model focused on results

If you're ready for growth, ownership, and impact — apply now and help us redefine B2B finance in Latin America.

Claridians in a hybrid mode split their time between working from the office, talking to or visiting customers, or working from home. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for each individual and team.

We don't enforce a minimum number of days for most roles, but you're expected to spend time at the office organically, and be at the office most days during your ramp-up or when required by your leader.