DBM/CRM Analyst

Req #

WD

Career Area:

Marketing

Country/Region:

Brazil

State:

São Paulo

City:

SAO PAULO - SP

Date:

Wednesday, December 24, 2025

Working Time:

Full-time

Additional Locations:

• Brazil - São Paulo - SAO PAULO - SP

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our StoryHub.

The Motorola's DBM/CRM Analyst provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola.

This person will create and execute marketing strategies that increase the value of our customer base over time (CLTV), using marketing technologies and a big data stack.

This role has been chartered to support functionality (email marketing, push notification and WhatsApp messages) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.

Position based in São Paulo Office - SP. Responsibilities: - Create customers segmentations using SQL language and edit HTMLs on Salesforce Marketing Cloud. Execute A/B tests and have business improvements conclusions;

• Create push campaigns on Engage (internal Motorola's system) and analyze the results;
• Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer´s expectations, preferences and aversions into marketing functions across all products;
• Build reports and strategic business recommendations by analyzing dashboards and processing data; - Must have good interpersonal skills to manage contacts with different professionals. Have contact with key stakeholders (IT, Brand, E-commerce, Regional Marketing, Insurance and Monetization teams) in furthering our marketing objectives; - Make decisions based on data analysis. Have capabilities to maintain the integrity of the CRM system, including updates, refinements and overall database;

Requirements:

• Bachelor Degree: must have analytical skill; - Experience in Marketing oriented roles (data-driven campaign management, loyalty marketing, customer journeys, BTL marketing via email, SMS, direct mail, online/social channels and Google Analytics);
• SQL and HTML programming language; - Understanding of the development and deployment of CRM activities using SFMC. (Salesforce Marketing Cloud certificate preferred) - Be dynamic, with excellent interpersonal communication and agility; - Have an analytical mind and know how to work with data in favor of the objectives; - Be extremely organized, be proactive and be able to work independently.
• Knowledge of the office package (word / excel / ppt) Differentials: - Experience in Data Science projects (big data, machine learning, data engineering); - Smartphone features knowledge; - Experience in agencies working and opening briefings; Languages: - Advanced English;

Additional Locations:

• Brazil - São Paulo - SAO PAULO - SP