Creative Strategist

Creative Strategist (Paid Social)

Location: Remote

Working Hours: Monday to Friday 9am to 5pm, minimum 4 hours overlap with UK GMT

Contract Type: Independent contractor

We're looking for a data-driven Creative Strategist to join our performance marketing team. If you obsess over what makes ads convert, can analyse performance data, and turn insights into winning creative briefs, keep reading.

This is not a purely creative role. It's a performance role. Data guides everything.

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

We're looking for a Creative Strategist to join our performance marketing team, with a heavy focus on Meta (Facebook/Instagram) paid social.

You'll be responsible for developing high-performing ad concepts, analysing what's working in our ad accounts, and translating data insights into creative briefs that convert. This role requires strong experience in direct-response creative, a deep understanding of buyer psychology, and the ability to work at pace.

You'll collaborate closely with our Performance Marketing Manager, designers, video editors, and UGC creators. The ideal candidate comes from a high-performing DTC brand, ideally within wellness or similar sectors. 

Beyond paid social, you'll contribute to landing page strategy, brand creative direction, organic social content, and website messaging. But make no mistake, the core of this role is paid advertising performance. Everything else supports that goal.

Key Responsibilities

Paid Social Creative (Primary Focus)

• Develop high-performing ad concepts, hooks, angles, and scripts for Meta paid campaigns
• Write persuasive direct-response copy (short-form and long-form)
• Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations
• Write detailed creative briefs for designers, video editors, and UGC creators
• Test, iterate, and optimise creatives based on performance data
• Apply direct-response principles and proven frameworks (AIDA, PAS, etc.) to ensure ads convert at scale
• Follow winning structures rather than reinventing for creativity's sake
• Present weekly creative performance reports with clear recommendations
• Maintain and improve creative pipeline, briefs, and internal processes

Supporting Responsibilities

• Contribute to landing page messaging and structure for paid campaigns
• Provide creative direction for website content and product pages
• Guide organic social content strategy to support broader brand goals
• Ensure creative consistency across the customer journey

What We're Looking For

Essential

• 2+ years experience in direct-response creative strategy for DTC e-commerce (agency, brand, or freelance)
• Strong background in Meta Ads, especially in high-volume creative environments
• Proven experience writing detailed creative briefs for creative teams
• Ability to analyse ad performance data and translate insights into actionable creative direction
• Strong copywriting skills with understanding of direct-response frameworks
• Deep understanding of DTC consumer psychology and scroll-stopping principles
• Experience collaborating with designers, video editors, and UGC creators
• Highly data-driven mindset. You prioritise performance over creative preference
• Clear, fluent English communication skills (written and verbal)
• Ability to work independently, manage deadlines, and take ownership

Nice to Have

• Experience in health, wellness, supplements, or beauty brands
• Experience with UGC casting or managing creators
• Familiarity with tools like Meta Ad Library, Triple Whale, Foreplay, Motion
• Landing page optimisation or CRO experience
• Basic video editing skills (CapCut, Premiere, or similar)

Your Personality

• Data-obsessed. You make creative decisions based on evidence, not gut feeling
• Commercially minded. You care about results, not just aesthetics
• Fast-moving. You can produce and iterate at pace without sacrificing quality
• Proactive. You don't wait to be told what to test next
• Detail-oriented. You spot what others miss
• Clear communicator. You can brief creative teams effectively and articulate rationale

What We Offer

• Fully remote with flexible hours (just maintain GMT overlap)
• Competitive rate based on experience
• Paid time off including UK bank holidays
• Creative freedom to test bold ideas
• Direct collaboration with founders and marketing team
• Opportunity to shape the creative direction of a growing brand
• Products that genuinely help people feel better

Important

• This is a contractor position (not employment)
• Applications welcome globally
• Minimum 4-hour daily overlap with UK hours required
• CV must be submitted in English
• Portfolio of ad creative work is required. Applications without a portfolio will not be considered.
• Vocaroo link (2-3 mins) introducing yourself is required. Applications without a Vocaroo will not be considered.