Lead WordPress Developer

About Olly Olly

Olly Olly is a $25M ARR digital marketing company serving small businesses across the United States. We've built our reputation on transparency, results, and making sophisticated marketing accessible to business owners who need to focus on running their companies, not learning marketing complexities. As we scale our platform and demand generation efforts, we're looking for an exceptional WordPress developer who can lead our landing page creation and optimization function.

The Role

We're seeking a battle-tested WordPress Developer & Landing Page Team Lead who has personally managed the technical execution of high-stakes marketing campaigns with millions of dollars in ad spend. This isn't a role for someone who's built a few landing pages—we need someone who has been THE person responsible for ensuring every pixel fires correctly, every form submits properly, and every dollar of ad spend has a clear path to conversion tracking.

You'll lead a team of two WordPress developers, managing multiple concurrent projects while maintaining the exacting standards required when significant marketing budgets are on the line. You'll be the technical bridge between our marketing campaigns (primarily Meta, but across various channels) and our HubSpot CRM, ensuring flawless data flow and attribution tracking.

Core Responsibilities

Landing Page Development & Campaign Execution

• Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms
• Own the complete technical implementation of marketing campaigns from concept through launch
• Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences
• Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution
• Optimize landing page performance for speed, mobile responsiveness, and conversion rates
• Conduct A/B testing and implement rapid iterations based on campaign performance data

HubSpot Integration & Data Management

• Build and maintain seamless integrations between landing pages and HubSpot CRM
• Ensure accurate lead capture, form submissions, and data synchronization
• Implement and validate proper lead source attribution and campaign tracking in HubSpot
• Create custom workflows and automations to support campaign objectives
• Troubleshoot data discrepancies and ensure marketing attribution accuracy

Technical Leadership & Team Management

• Lead and mentor a team of two WordPress developers
• Manage workload distribution across multiple concurrent projects and campaigns
• Establish and enforce development standards, quality assurance protocols, and best practices
• Conduct code reviews and provide constructive technical feedback
• Create project timelines and ensure on-time delivery of campaign assets
• Serve as the escalation point for complex technical challenges

Quality Assurance & Risk Management

• Implement rigorous QA processes, before any campaign launch.
• Verify all tracking mechanisms are functioning correctly across devices and browsers
• Maintain detailed documentation of tracking implementations and technical specifications
• Proactively identify and resolve potential issues before they impact campaign performance
• Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations

Required Qualifications

• 5+ years of professional WordPress development experience
• Direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend
• Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team)
• Portfolio demonstrating high-converting landing pages you've personally built and deployed

Technical Expertise

• Proven experience implementing Git-based version control (GitLab, GitHub, or Bitbucket) and configuring Continuous Integration/Continuous Delivery (CI/CD) pipelines for WordPress. Must be proficient in automating deployment across environments (Dev, Staging, Prod) and integrating unit and end-to-end tests into the workflow.
• Expert-level WordPress development skills including ACF. Gutenberg, custom theme development, plugin customization, and advanced page builders (Elementor, Divi, or similar)
• Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API
• Proven experience with HubSpot CRM integration, forms, and tracking implementation
• Strong command of HTML, CSS, JavaScript/jQuery, and PHP
• Experience with VueJS is a plus
• Experience with conversion tracking pixels across multiple platforms (Meta, Google, LinkedIn, etc.)
• Knowledge of Google Tag Manager and server-side tracking implementations
• Understanding of marketing analytics, attribution models, and conversion optimization principles

Management & Communication

• Demonstrated experience leading and mentoring developers
• Exceptional project management skills with the ability to juggle multiple high-priority projects
• Clear communication style with both technical and non-technical stakeholders
• Comfortable with accountability when significant marketing budgets are at stake
• Ability to explain complex technical concepts to marketing team members

Performance Standards

• Meticulous attention to detail—one misconfigured pixel can cost thousands in wasted ad spend
• Ability to work under pressure and meet tight campaign launch deadlines
• Proactive problem-solver who anticipates issues before they become problems
• Commitment to continuous learning as platforms and tracking methods evolve

Preferred Qualifications

• Experience with marketing automation platforms beyond HubSpot (Marketo, Pardot, ActiveCampaign)
• Familiarity with conversion rate optimization (CRO) methodologies and tools
• Knowledge of SQL for custom reporting and data analysis
• Experience with A/B testing platforms (VWO, Optimizely, Google Optimize)
• Understanding of SEO best practices for landing pages
• Certifications in Meta Blueprint, Google Analytics, or HubSpot
• Experience in agency or fast-paced startup environments

What Success Looks Like

First 30 Days

• Audit current landing page infrastructure and tracking implementations
• Meet with marketing team to understand campaign objectives and conversion goals
• Review existing team workflows and identify optimization opportunities
• Successfully launch first campaign under your management with zero tracking issues

First 90 Days

• Establish standardized QA protocols and documentation for all campaign launches
• Implement improvements to team efficiency and project management processes
• Build trust with marketing team through flawless technical execution
• Identify and resolve any lingering tracking or integration issues

First Year

• Lead team through successful execution of major product launch campaigns
• Demonstrably improve landing page conversion rates through testing and optimization
• Establish Olly Olly's landing page function as a competitive advantage
• Develop your team members' skills and create succession planning

Why This Role Matters

When we invest in marketing campaigns, every dollar needs to count. You'll be the person ensuring that our tracking is accurate, our data is clean, and our ability to optimize is never compromised by technical issues. Your work directly impacts our ability to scale profitably and serve more small business owners.

Compensation & Benefits

Competitive salary commensurate with experience, plus comprehensive benefits package. This is a full-time remote position, though you'll be working closely with team members across time zones.

Our Culture

We value directness, authenticity, and results over politics or polish. We're building something meaningful for small business owners who are often underserved by the marketing industry. We expect excellence but also recognize that real growth happens when people are supported, challenged, and given autonomy to do their best work.